On the flip side, the study showed that forgettable images resulted in internet users commenting nice things. However, there was very little discussion beyond that.
So, as a content creator or influencer, if you want to spark discussion, choose memorable images. Meanwhile, if you want positive reactions—say, as an advertiser—you should opt for beautiful but forgettable pics.
“A lot of the work done on testing what makes something viral has purely focused on emotion. Here we actually find a totally different factor that impacts virality is memorability, and we even almost find an opposite effect of this emotion work: Some memorable images cause less emotional commenting.”
Which of these internet images confused you the most? What is your best guess about what’s going on in them?
From your personal experience, what is the most bizarre and confusing picture or story that you’ve stumbled across recently that you couldn’t look away from? What's the funniest?
Grab a snack and a drink and tell us what you think in the comments!
