Since most of us spend a huge chunk of our day online, it’s no surprise that memes take up a big part of that time too.
On average, internet users in the US spend roughly 2 hours and 20–24 minutes a day on social media, which includes browsing through memes, funny pics, videos, and feeds.
A survey found that 75% of individuals aged 13 to 36 post memes, with 55% sharing them weekly and 30% daily.
Another survey found that 74% of people share memes for humor, 53% use them as responses, 35% as cryptic messages, and 28% when words are insufficient.
Memes are proof that even in a fast‑scrolling, screen‑filled world, we crave moments of recognition and shared humor with other humans — that we are not just doomscrolling for no good reason.
“If we are all more conscious of how our behaviors — including time spent scrolling — affect our emotional states, then we will better be able to use social media to help us when we need it and to take a break from it when we need that instead,” says Jessica Gall Myrick, a professor at Pennsylvania State University.
