Out of all the content available online, two of the most beloved things on the internet are memes and animal posts. Imagine what happens when both of them are combined. You end up with wholesome and funny content that is random and yet so relatable.
With over 75k followers, the ‘Animals With Vibing Auras’ Facebook page is testimony to the fact that people love animal memes. According to the page’s curators, the page simply focuses on “Animals just doin' their own thing. We can't question it, just go along with the vibe.”
The internet world is full of niche memes. From office humor and job-specific jokes to posts that depict the ups and downs of relationships, individuals come up with creative memes about day-to-day things.
Not only have memes become a popular form of online communication, they've found their way into various aspects of marketing. This is mainly because they capture the attention of audiences. People love to engage with entertaining posts that convey a message.
A study conducted by NYU shows that memes with almost 60% percent organic engagement have ten times more reach compared to regular marketing graphics. Unlike paid engagement, which is driven by money spent on advertising, organic engagement occurs naturally on your content. It means that people really liked your post and that is why they are commenting, sharing, or following it.
These days brands tend to include memes into their social media strategies to connect with their audience. This helps them increase engagement about their products or services.
Sometimes, companies also use memes for email marketing campaigns as it’s a great way to grab the customer's attention. You are more likely to open an email if it has something hilarious in the subject lines or body content.
According to a recent survey by Forbes, over 60% of people mentioned that they would feel more inclined to buy something from a company that uses memes for marketing. For small businesses that want to reach a broader audience but have a budget constraint, memes may be an effective way to reach their goals.
Humorous content has the potential to go viral but not all memes are successful. In order to create a meme that resonates with users, it’s important that owners understand their target audience and what kind of sense of humor they respond to.
When it comes to social and political issues, people have found a light-hearted way to express their opinions and critiques through memes. According to one study, 30 political meme gifs and videos (largely created by citizens) had garnered more than 45 million views during the UK General Election in 2017. This humorous content with few words and comical images conveys messages in an efficient way.
