If being chronically online has taught me anything, it’s that the internet can find a way to make almost anything funny. From political memes to silly cooking videos, I’ve cackled at it all. Even something as mundane as signage can make my sides hurt from laughter from time to time!
That’s why we’re such big fans of the Funny Signs subreddit here at Bored Panda. This community has over 3 million members, and it’s a treasure trove of hilarious signs from all over the world. Here, you’ll find humorous billboards and posters that would be sure to grab your attention if you encountered them in real life, as well as inspiration for the next time you have to design some signage at work.
Designing an eye-catching sign isn’t always easy. If you’re paying for a billboard off the side of the highway, you’re competing with hundreds of other businesses for attention. And if you’re expecting pedestrians to notice your flyers while walking down the street, well, you better hope they glance up from their phones for a moment or two.
Signs are all around us, so if you’re going to put in the effort to create one, you might as well go all out. According to VistaPrint’s Ultimate Guide to Signage Design, it’s important to first decide what type of sign will be best for getting your message across. Whether you have a billboard, banner, A-frame sign, digital screen, shopfront sign or flag in mind, your choice will determine the best way to create your design.
When it comes to promoting your brand through a sign, VistaPrint notes that it’s important to understand the story you want to tell. How do you want your business to be perceived? A sign is “a silent salesperson” that can tell the public plenty about your brand. It has the power to elevate (or humiliate) your company, so it’s important to make wise and well-thought out choices.
There are also some basics that you should keep in mind when designing signs, so your message doesn’t get overshadowed by something silly like a spelling or grammar error. VistaPrint notes that legibility is extremely important. It’s also wise to keep your message concise. When we see too many words, we tend to tune them out. We’ve all ruined our attention spans with social media, remember? Visibility is also key. Place the sign in a location where it’ll get lots of eyes on it.
It’s also wise to create a sign that engages with viewers. Something that they’ll be inspired to take a photo of, or a photo with, to post to social media is great. You also probably want to have a consistent theme running in all of your signage, so people immediately recognize your brand. But remember, you have to be adaptable. If a certain sign doesn’t get the engagement that you were hoping for, don’t be afraid to scrap it and go back to the drawing board to come up with an even better idea that will yield more success.
When it comes to creating the perfect sign, VistaPrint notes that color, typography, graphics and images are extremely important. Different colors provoke different emotions in viewers, so it’s wise to consider how you want viewers to feel. Plus, on a practical level, you need to make sure that the colors you choose have enough contrast to make your message stand out.
