To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space To...' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colorful illustrations that reflected the meaning of each headline.
Agency: Ogilvy Hong Kong
Creative director: Michele Salati
Designers: Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man.
#1 Space To Play
2points
#2 Space To Connect
1point
#3 Space To Search
1point
#4 Space To Chill
0points
#5 Space To Collaborate
0points
#6 Space To Create
0points
#7 Space To Dream
0points
#8 Space To Experiment
0points
#9 Space To Explore
0points
#10 Space To Grow
0points
#11 Space To Think
0points
#12 Space To Brainstorm
0points
#13 Space To Move
0points