We were very curious to find out more about the roots of the 'Famished' brand. "The inspiration for Famished comes from growing up in an immigrant family where I watched my parents build a community through food," CEO Chatterjee told Bored Panda via email.
"Now, Famished leverages tech to help small restaurants engage directly with their diners, ditching hefty third-party fees. After all, we feast with our eyes first—Famished is your go-to for culinary inspiration and your next food adventure."
Meanwhile, CMO Albo had this to say about the inspiration behind the meme-focused Instagram account. "We love food and we love memes, the decision was only natural. Memes are the voice of our generation, it’s how we communicate. What better way to merge both than creating a place on Instagram for us to laugh about food."
According to Albo, food and cooking memes resonate with so many people because it's such a fundamental part of our lives. "Everybody has got to eat! Who doesn’t like food? Name one person on this planet who doesn’t like food."
Albo told Bored Pand that "only the dankest memes survive," adding that the internet users following 'Famished' are also big fans of 'deep fried' and vegan memes.
We were curious to hear what advice the 'Famished' team would give someone who's completely new to cooking and having a hard time. Chatterjee, the CEO, had this to say: "Start with easy dishes to build your confidence. Read the recipe first—it’s like a mini roadmap for your cooking adventure."
In the meantime, if things don't turn out 'perfect,' we really shouldn't worry. "Every meal is a chance to learn something new or an opportunity to make fun of yourself! Learn the basics and remember, cooking is more about having fun and experimenting. So, turn up your favorite songs and enjoy the process," Chatterjee said.
The ‘Famished’ project is quite well known on social media. On Instagram, the company’s account boasts 189k followers. Meanwhile, another 17k internet users follow its page on Facebook. Though the company itself deals with food delivery orders, it uses its social media presence to brighten up everyone’s day with funny memes. And these pics are iconic! You’ve likely seen them pop up on your social media feed at some point.
Luck plays a massive part in any content going viral on the internet. Though experience with content creation can help you notice trends and shifts in popular culture, it’s still impossible to know for sure which pics your audience will resonate with and which ones will get ignored.
With that in mind, the more consistent you are with your posting schedule, the better your chances of slowly building up a following.
Even great memes can end up being sidelined because your fave social media platform’s algorithm got an update or you simply shared your post while your core audience was asleep or distracted.
However, there are some things that you can do to improve the quality of your memes to up your chances of getting them noticed in the vast expanse of the World Wide Web.
Something that all content creators should focus on is visual clarity and fluency. Memes tend to work best when they’re punchy and compact. So, you want to use high-quality images and easily readable fonts.
On the flip side, if you go for low-quality (‘noisy’) pics and overly complex fonts, your audience might simply skip past your meme because it takes too much effort to understand what’s going on.
Similarly, if your memes have walls and walls of text in them, you’re probably going to lose the majority of your audience. Not many people have the time or attention span to read long chunks of text when the main point is for the pic to be lighthearted and comedic.
The shorter the text, the clearer the message—the better. At the core of memes lies the idea of shorthand communication. Longform content is generally antithetical to meme culture.
Though posting memes is supposed to be all about fun, it’s easy to get burned out if you look at it like a full-time job. It really helps if you enjoy the topic that you focus on in the content. Your audience is also likely to notice that passion. Meanwhile, if you’re only posting things for the likes, views, comments, and engagement, you might struggle to keep it up in the long run.
