The 'Florida Man' meme became popular after someone created an entire Twitter account, dedicated solely to collecting news headline descriptions of bizarre domestic incidents involving a male subject residing in the state of Florida.
The @_FloridaMan Twitter feed was launched on January 26th, 2013 and the account received over 64,000 followers in just a month.
Now, the Florida Man even has his own subreddit with 443k subscribers. The meme is even entering popular culture. On February 2nd, 2015, filmmaker Sean Dunne released a documentary titled "Florida Man," which features interviews with eccentric residents of the wacky state. Moreover, on March 10th, 2015, the Orlando Sentinel reported that the Tampa-based craft brewery company Cigar City Brewing has launched a beer brand named "Florida Man Double IPA" in tribute to the meme, with the bottle packaging featuring a photoshopped image of Ricky Lee Kalichun's mugshot from @_FloridaMan's Twitter profile picture.
