This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

I created a fake ad campaign mixing the codes of advertising and the clichés of the pessimistic end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat, and striking, this series of fake, funny posters make us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive print ads, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our dystopian life.

These clever ads can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net