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‘History Memes Explained’ has a solid following of 225k people who can’t wait for the freshest in-depth looks at popular history-related memes. There’s a lot of context that’s needed to ‘get’ some of these memes. But when you take the time to read about the background, you realize just how brilliant the jokes really are.
The Instagram page is your gateway to understanding memes that might have been complete enigmas before. And we’re just glad that there are people like Cole out there who put in the effort to make certain topics more approachable to everyone. In a world where attention spans are drastically shortening, he’s doing a great job to help spread important information in an easily-digestible form.
During Bored Panda’s earlier interview with the founder of ‘History Memes Explained,’ Cole, then a high-school student, shared with us that history and entrepreneurship have always been passions of his. "I feel very lucky to run an Instagram page that combines these two things,” he said.
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"Like many young students, I had long been aware of social media influencers and YouTubers. I had actually attempted to become an influencer twice before, once with a gaming YouTube channel and the other time with a political Instagram page. Neither project went anywhere,” Cole opened up to Bored Panda.
"In the summer of 2019, the idea of creating a history-themed meme page came to me as I was sitting at home bored; with nothing better to do, I made it a reality,” he revealed that boredom helped create the spark of inspiration for the HME project.
At first, ‘History Memes Explained’ was all about just posting memes. However, the project evolved a year later.
“For much of this early time, my page wasn't that successful. I was posting every day and barely growing. My big break came when I added the explanations," Cole said that the account really took off after he started putting in more original content.
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"To be honest, it was pretty much a moment of sudden clarity. The idea to explain the memes just came to me. But when I started doing so, my page exploded. Soon, I was gaining 600, even 800 followers every day,” he shared with Bored Panda.
“I adopted a very aggressive posting strategy, making two high-quality posts every day,” Cole told us. His rate of posting has changed, since then, but he’s still putting in a lot of effort.
Making learning fun lies at the core of what Cole does. “I post funny memes about historical topics and then do a deep dive into the [facts] behind the meme, uncovering and explaining important, obscure, or just downright interesting parts of history in an entertaining format."
Cole also revealed to us how he’s changed his posting strategy and what kinds of memes work best for his account. “I need memes about topics that were well known enough to resonate with my audience, but still obscure enough to warrant an explanation,” he said.
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"In the early days, I often just made the memes myself from scratch. As I've become successful, however, this has changed. Now, I receive dozens of messages from my followers every week. Most of these have meme submissions, that my followers would like me to explain. Currently, this is where I get most of my memes from," the founder of ‘History Memes Explained’ said.
"Of course, you get the big events that are very popular topics like World War 2, but you also get a few smaller topics that for some reason are very popular with the community, such as the 1932 'war' that Australia fought against Emu birds. Controversial memes also seem to do well,” he said.
Of course, figuring out what the facts really are isn’t as easy as spending a minute or two on Google. There’s a lot of fake news out there, plenty of competing interpretations, and some folks even try to ‘weaponize’ history for their own goals.
"Unless you have a lot of spare time on your hands, it’s not going to be possible to check every historical claim you see on the internet. Even then, a lot of knowledge is locked in academic libraries and behind paywalls, so can be impossible to access anyway. When looking at ‘mindblowing’ facts on the internet, a healthy sense of skepticism is essential—as is looking at the source. Is this being claimed by Twitter user @fakefacts420 or a Professor of History at the University of Oxford? Are you reading this on a university website or an email your nan has forwarded you?" one of the moderators helping run the r/AskHistorians subreddit was kind enough to speak to Bored Panda earlier.
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The moderator explained to us that some choose to ‘weaponize’ historical conspiracies to “exploit past events to push a political point in the present day." These conspiracy theories can be pretty much about anything.
“Whether this is people who want to fly the confederate flag arguing that the US civil war wasn't about slavery, right-wingers claiming that the Nazis were socialists or people with anti-immigration views trying to claim that the Roman Empire fell because of uncontrolled immigration,” they told us.
The fight against misinformation is a never-ending, ongoing battle. So-called ‘inoculation strategies’ can help fight against fake news. At least that’s what Joseph M. Pierre, a professor of psychiatry at the David Geffen School of Medicine at UCLA, believes.
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“Countering misinformation is a huge challenge and is often ineffective when it only amounts to presenting accurate information as an alternative to false beliefs. In my opinion, understanding conspiracy theories and other false beliefs is best understood as a byproduct of mistrust and misinformation. If people don’t trust authoritative sources of information, they aren’t going to replace their false beliefs with facts and we’re not going to be able to agree on what facts are. That’s where we often are these days,” he explained to Bored Panda.
The professor stressed that while ‘inoculation strategies’ can sometimes “beat misinformation to the punch,” it’s usually the other way around. The fact of the matter is that information, whether true or false, spreads incredibly quickly online.
“If we’re going to talk about education, what’s really needed is a retool from the bottom up, teaching people about analytical thinking, data reasoning, and media literacy starting in grade school. We’re 30 years into the internet now and I’ve never seen any evidence of this being part of education in America. It is in other countries,” the expert told Bored Panda.
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