Tompros, who is also a lecturer at Harvard Law School, said some law firms specialize in food and beverage false advertising cases and even recruit plaintiffs to be part of a possible class action.
When companies settle cases, payouts to an individual consumer may be relatiively small, but attorneys' fees can be substantial.
"There's a great incentive for law firms to try to identify even small-value misstatements in advertising and then bring a class-action suit, because the attorneys' fees from that suit can make it worthwhile for the firms," Tompros added.
Though not every case may result in a monetary settlement, experts say the uptick in deceptive marketing cases may cause companies to be more cautious in their ads in the future. So it can very well mean that in the long run, the difference between what we expect from food products and what we actually receive will shrink!
#27 Went On A Gas Station Food Run And Came Back With These Bad Boys. Not Less Than 10 Minutes Later And I’m Hit With A Wall Of Disappointment
#32 Ordered Steak Tacos From This Smokehouse Joint And The Second Pic Is What I Received
#34 Oldie But Goodie. The Bear That Hangs Around All Day Smoking Weed, Who Eats All Your Food, And Pays No Rent
