But Lijadu warns that commenting on social media is a delicate dance, so brands, in particular, have to go about it wisely.
“The seasoned social media user is often looking for a sense of authenticity in comment sections, which is why it is difficult for commercial brands and organizations to interact seamlessly in these spaces without risking being cringe at best, or suffering reputational damage to their company at worst,” she writes. “The uncanny valley of brands acting like individuals reveals the delicate and fragile social capital that comment sections offer.”
Are these hilarious comments inspiring you to get more involved in the replies on social media, pandas? Keep upvoting the ones that make you giggle, and let us know in the comments if you’ve seen any particularly clever replies online recently. Then, if you’re interested in checking out another list from Bored Panda featuring hilarious comments, we’ve got the perfect article for you right here!
