Even if you believe that it’s possible to have too much of a good thing, there are certain things that it’s hard to get sick of. And if you ask me, memes are one of those things! Whether they’re about politics, current events, food, work, being an adult or having a cat, good memes can always put a smile on my face. And clearly, I’m not the only one, as there are millions of people online who are happy to see memes when scrolling through Instagram.
The page we’re featuring today, _theblessedone, has been online since 2011 and has shared over 5,200 relatable memes since. While this certainly isn’t the only meme page having success on Instagram, it’s one of the most popular. And no matter what kind of humor you’re in the mood for, you’ll find something that tickles your funny bone here!
I remember when I first learned what a meme was when I was in middle school. My brother started showing me some of these silly photos online, and I was blown away by how funny and relatable I found them. In hindsight, those memes were extremely basic and definitely wouldn’t make me laugh today. But I didn’t know at that moment that these little images would take the internet by storm shortly after.
Bad Luck Brian, Philosoraptor, Chuck Norris Facts, Trollface, Pepe, Doge and more paved the way for today’s most viral internet sensations. And while memes move at an extremely rapid pace nowadays, the format hasn’t changed all too much. Someone posts an image with a funny caption, and the internet turns it into thousands of variations. Changes to the caption, photoshopping a different face on the subject, posting the same photo in a different context… The possibilities are endless!
Considering how much we love seeing memes online and sharing them with our friends, it probably comes as no surprise that we also don’t mind seeing them in marketing. According to a survey from Forbes, over 60% of consumers would be more likely to purchase items sold by a company that uses memes in their advertisements. Plus, memes will reach about 10 times more people than regular ads.
YPulse also reports that the average millennial will look at between 20 and 30 memes per day, so we might be more inclined to spend time looking at ads that incorporate humor and trending meme formats. Three quarters of people between the ages of 13 to 36 say that they share memes, and nearly a third are posting or sending these memes via social media. As we’ve seen from this list, Instagram is one of the best places to find memes nowadays!
Memes can also have a variety of purposes. Companies can use them to advertise their products, and we can send them to friends to brighten their days. According to YPulse, 74% of people who share memes do so to make friends and loved ones laugh, while 53% will use memes as reactions. Personally, I like to use a wide variety of meme formats to mix up the ways that I ask my partner for photos of our cat during the work day. It seems more fun than simply sending, “Please send photos of Grogu” multiple times a week.
It’s extremely easy to hop online and make memes of your own nowadays, so it might seem like a free hobby for anyone to enjoy. But getting into the meme business can actually be incredibly lucrative. Statista reports that, in 2020, the global meme industry was valued at $2.3 billion. One of the main reasons for this is the rise of popular meme pages on TikTok and Instagram. And while it’s definitely not easy to become a meme-fluencer, if you find success doing it, it is possible to pay your bills that way!
