If you've been to a dog show, you probably know there are these strange creatures that "assess" and "evaluate" pooches and give them sub-par scores. I don't know what criteria they're using or even who they are, but the rascals must be mad—I've seen dogs and in my book, they're all immeasurably cute!
Luckily, there's an online project that agrees with me. It's called WeRateDogs and it does exactly what the name says. Started by Matt Nelson, it attaches witty captions to fan-submitted pictures of their pups, giving those fluffy ears, stubby paws, and pointy tails the praise they deserve. Oh, and a "grade" that exceeds the perfect 10, of course!
Nelson hopes to continue to share these campaigns with his audience and raise more money, as he found that many pet owners struggle to cover medical expenses, especially when most of them do not have pet insurance.
“Part of the reason [WeRateDogs] has been so successful is because our audience trusts us with the curation of these stories, and now, our audience trusts me," Nelson said. "So, that consistency of posting every Friday and getting our audience used to it has really helped it become what it is like now."
