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It doesn’t come as a surprise that most millennials are notorious snackers. According to Mintel, they snack at least four times a day and sometimes, even more. I can’t refute the statement—I snacked three times already and it’s not even lunch.

But there’s something different about millennials in the way they consume one-bite goodies compared with other generations. It turns out, when snacking, the millennial generation is far more likely to focus on responsibility of self, society, and planet.

According to Jeff Fromm, an expert on millennials and generation Z, “When millennials snack, they are making purchase decisions based on these tenets and how brands satisfy them. Or, in some cases, don’t satisfy them.”Jeff also suggests that millennials tend to snack in the same way they live, by “binge living.”

“Millennials live on the extremes in every aspect of their lives; they will work out every day of the week only to reward themselves by hunkering down on the couch to watch 10 straight hours of Game of Thrones on a Saturday.”

Mintel's research backs up the statement since it found that healthy, energizing, and light snacks are consumed earlier in the day, whereas evening and nighttime snacks progress into indulgences. It also suggests that the millennial generation is much more into flavor adventures, always searching for new, bold, and unique products to try.