The pick-up line changed into the “Did it hurt?” meme this summer and became commonly used after Twitter user Bratzcokeden shared a post on July 20. They wrote, “Did it hurt? When u fell off” and got 58k likes and the post was retweeted 8k times, according to Know Your Meme.
After the Twitter user’s post, the new meme format spread like wildfire. People started using various humorous, slightly hurtful questions that acted like social commentary as much as they were sick burns. The memes mostly became very literal and direct, losing any link to their flirtatious and cheesy origin.
Internet users even began using the new meme to refer to other memes. For instance, on August 24, Twitter user Thisyearsgurl made a post poking fun of the people falling off of milk crates while they were doing the Milk Crate Challenge (kids, adults, Pandas, don’t do this at home!).
Meanwhile, the new format became so popular, it even got major companies involved who wanted to be trendy and relate to their customers more. Swiggy, a food ordering and delivery platform, tweeted out, "Did it hurt? When you realized pineapple on pizza actually tastes kinda nice?", vindicating my amazing taste when it comes to pizza toppings.
Instagram referred to the most famous egg in the world when it wrote, "Did it hurt? When an egg got more likes than you?" While Xbox had this classic zinger: "Did it hurt? When you got handed the player 2 controller?"
Did you find the memes funny or painfully funny, dear Pandas? Do you have any “Did it hurt?” memes of your own design that you’d like to share with everyone else? Share your thoughts with everyone else in the comment section.
