The brand essence is intangible, yet it must derive from a complementary sum of its concrete elements - names, slogans, logos, and even jingles. Arguably logos, among other brand symbols, have a slightly more significant role to perform when it comes to leaving those lasting indelible impressions.
And one artist in particular, Indonesian designer Rendy Cemix, does a marvelous job of creating logos that combine familiar with creative, resulting in works of art that are apt, minimalist and aesthetically-pleasing.
But, please, by all means, scroll down and have a feast for eyes yourself!
More info: Instagram
