Bored Panda
30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Funny,JokesMAR 26, 2025

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread

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Breaking up with someone isn't easy, even if you believe it's for the best. Worse yet, it takes ages to explain what happens when we want to pour our hearts out to a trusted confidant, with certain aspects of the story often requiring a plot of their own. Seriously, just think of the number of memes our friends could scroll through instead of listening to our yapping.
However, we live in an age in which the internet finds a way to reduce everything to the smallest digestible portion, and this is no exception — a trend has emerged on social media that invites people to describe their exes by comparing them to brands. So, we took a look at the most popular platforms and hand-picked the funniest entries we could find. Continue scrolling to check them out, and don't miss the conversation we had with psychotherapist and executive coach Moshe Ratson!

#1

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Netflix cuz I shared him with 5 other girls and I am the only one paying
68points

"The key to a civil breakup is rooted in two core principles: personal responsibility (avoiding blame or victimization) and compassionate respect," Moshe Ratson, MBA, MFT, a psychotherapist and executive coach from NYC, told Bored Panda.

Ratson specializes in personal and professional development, anger management, emotional intelligence, infidelity issues, and couples and marriage therapy, and said that when people are getting ready to end things, they should approach the conversation with honesty, empathy, and clarity.

"[This] allows both partners to express feelings openly and respectfully. By acknowledging the relationship's value and accepting that pain is natural—but suffering optional—you foster emotional maturity, reduce resentment, and create space for genuine closure."

#2

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
IKEA... because every time I'd just go home and do it myself
68points

#3

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Twitter because he is now my X
60points

However, we sometimes end our relationships in ways that make the experience messier than it could be. Ratson, author of the book Anger Is Your Compass: Harness the Wisdom of Anger and Transform Your Life, said, "A breakup becomes more difficult than necessary when couples engage in blame, defensiveness, or avoid taking personal responsibility for their own feelings and choices.

"Additional complications arise from poor communication, unresolved resentments, denial of emotions, or attempts to avoid discomfort. When partners lack empathy, self-awareness, and emotional maturity, they prolong suffering, complicate closure, and deepen pain beyond what is inevitable," the psychotherapist added.

#4

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Tommy Hilfiger cause Hilfiger out a way to lie about anything
59points

#5

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Forever 21, cuz its not like he is growing up
49points

#6

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Ross, cause I settled for less
48points

Of course, we all process our emotions differently. But for many, the healing also includes a lot of cleaning—physical and, even more so, digital.

A YouGov survey found that immediately after a breakup, people change the account passwords that their ex might have access to (45%), return the ex's possessions (44%), unfollow their ex on social media (25%), delete all photos from social media that include them with their ex (25%), and update their relationship status on social media (25%).

#7

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Hello Kitty cuz he said hello to every kitty
46points

#8

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Banana Republic... Because his banana was really public
45points

#9

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Uber: same ride, new passanger every night
41points

44% of respondents said they are not friends with any of their exes, 37% said they are friends with some, and 17% said they are friends with all of them.

However, we need to be careful or at least stay mindful of our feelings even when we think all we want is just one more night for old times' sake.

"While there's no one-size-fits-all answer, hooking up with an ex after a breakup typically complicates emotional boundaries and delays healing," Ratson explained. "Though it may offer short-term comfort, it often reignites unresolved feelings, creates confusion, and prolongs emotional attachment.

"For it to be constructive, both individuals must genuinely agree on clear boundaries and expectations, free from hidden motives. Ultimately, I advise my clients to carefully consider whether their actions align with their long-term well-being and relationship goals," he said.

Maybe sometimes sharing a silly joke on the internet is all you need.

#10

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Temu. Looks okay on the surface, but cheap and easily broken
39points

#11

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Apple: always updated but somehow never changed
37points

#12

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Coca-cola. Addictive but terrible for your health
37points

#13

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
McDonald's "Cheap, greasy, and always open for the next customer."
36points

#14

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Walmart. Everyone's been in it
34points

#15

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Superdry cause honey, I was
30points

#16

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Duracell "Kept going… and going… and going… with my best friend."
29points

#17

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Make A Wish because I was doing charity work
28points

#18

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
CVS cuz I have hella receipts
28points

#19

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Lush, experts in love bombs
28points

#20

30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Victoria Secret cause Victoria is his secret
27points
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