"Most major celebrities have a social media manager that manages all of their accounts. This person (at times it’s a team, with a single manager) creates content for the celebrity, and posts on their behalf. Usually the celebrity has to have final approval on the content before it’s posted," Mike explained about how some stars deal with social media.
"In addition, often the celebrity will suggest content to their social media person, who will then craft it for them. At times, however, the contract with the media team allows them to post without final celebrity approval. There are just as many celebrities handling all of their own social media—they write, photograph and post completely on their own.
Mike had some very to-the-point advice for celebrities: don't post anything if you're feeling angry, emotional, or upset.
"Wait one full day, then decide if you want to go ahead with that post. It’s pretty simple advice, but it would keep a lot of stars out of trouble!"
Do you think that it’s an overstatement that stars are always under scrutiny? It turns out to be true. In an earlier interview, Mike explained to Bored Panda that celebrities need to remember that they are always in the public eye. “Even when they think they aren’t,” he stressed.
That means that celebrities have to always, always, always assume they’re ‘on display’ and being watched by their fans. That means behaving in a friendly, well-mannered way. Both online and offline. You’ve always got an audience, even when you think you’re posting for yourself.
“It does take some conscious effort on the celebrity’s part to be nice, just knowing every interaction, and everything they’re doing in public can be recorded. For some celebrities, in fact, I’d say most celebrities, being nice comes naturally. It doesn’t take any special effort, because it’s who they are as a person,” Mike explained.
Maintaining a reputation as someone who’s nice, friendly, approachable, and who adores their fans is vital for stars. Their supporters are their lifeblood, after all. So acting ‘properly’ is always a plus whether it’s in real life or on Twitter. And just like in real life, there are no take backsies on the internet anymore. (To some extent even for us mere mortals.)
“In my experience, the one constant I’ve noticed is the bigger the star, the nicer the celebrity. The established stars have it down and understand the importance of the celebrity/fan relationship. You usually only have a problem with the newer, up-and-coming stars. They at times don’t get it and may think they’re too good to interact with you. This attitude often backfires, and they realize if they want longevity, it’s actually not that hard to be nice.”
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