We reached out to the person behind the ‘Ugly Design’ account to ask a few questions about moderating the page. We were curious about how it all started and if the admin remembers the very first post they shared on the profile. Here’s what we found out: “Our first post was a bathtub transformed into a sofa found at the design fair in Milan. Uglydesign started as a game between us. We never imagined that our passion for ugly would grow so big.”
When asked about the process of finding the best of the worst design flops online, the moderator explained that they’ve been searching for content for years, amassing a massive library of images to post on their page. They also added: “Today we mix posts between found content and submissions.”
We were also curious about what the moderators believe "ugly" really means. Here’s what they told us: "We do not define ugly—we don't want to. Ugly design is curated content with an alternative aesthetic to the highly standardized, Instagrammable look. Some are ugly, some fail, and some are ‘uglycool.’
For us, suitable means funny and ugly."
Finally, we wondered if any of the designs shared by the account had become the admin's personal favorite. The admin responded: “I think my last favorite post would be @ivanavladislava leopard pimped kitchen.”
