#1
Perhaps the closest thing to a real cult today are various brands which create a real obsession among loyal fans. Don't you think, for example, all those queues of thousands on the eve of the launch of a popular smartphone brand resemble devout adherents of some religion? And a charismatic corporate CEO presenting a new product to exalted fans can easily pass for a prophet or a religious leader...
"In religious studies, a cult is defined by a group led by a charismatic leader and which usually triggers behavior-altering habits in followers. The general public tends to use the term for new-age religions or those with beliefs considered radical or extreme," Jarrett Fuller, a contributing editor to Eye on Design, writes in his recent article.
"Often unspoken, however, is that these groups are usually funded through selling a product or service, whether that's tools and methods for self-help, books, and other content, or simply access to the club, complicating the lines between religion and company, self-help and grip." Yes, in recent decades, the role of religion in modern society has been gradually declining, and new subjects and objects of worship have taken its place.
#9
Let's take a look at the list of the most-followed TikTok accounts. The two leaders on this list, Khaby Lame and Charli D'Amelio, have over 150 million followers each, which is comparable to the population of an entire country from the world's top ten. Isn't there a reason to compare many contemporary influencers to true prophets? Among the leaders in terms of the number of followers on Instagram, there are mainly stars of sports, cinema and music. By the way, have you forgotten that the very word "culture" comes from the root "cult"?
#10
#12
Be that as it may, today we are surrounded by many phenomena, the attitude towards which sometimes resembles religion, and moreover, they even have their own priests (suffice to recall, let's say HOA...) But such is the modern world - so all we can do is perhaps just scroll to the very end of this list, like the submissions you consider the truest, and maybe add some of your own ideas in the comments. After all, worshiping pandas is perhaps the most decent and approved 'cult' we know.
#15
