According to influencer marketing agency Mediakix, meme accounts have been among the fastest-growing on Instagram. And I don't know about you, but I'd say "I Want to Leave" definitely belongs to this category. Its pictures are like templates, begging for captions.
"Home to funny images, gifs, and short videos accompanied by culturally relevant captions, meme accounts appeal to audiences of all types," Mediakix explained. "Meme account popularity has exploded in the last couple of years ... [and there are] thousands of them in hundreds of different categories."
One huge factor lies in the format. "Compared to more traditional forms of media like news articles or YouTube videos, memes require little time and effort to consume and understand," Mediakix said. "They also align well with the fast-paced nature of social media. A user can consume a meme in mere seconds and do so virtually anywhere he/she has access to the internet."
Memes are especially good for Instagram, which is likely related to their explosive growth on the platform. Here, users don't spend a great deal of time viewing analyzing content but instead scroll quickly. The expediency and accessibility of memes adhere to this behavior — memes tend to be incredibly topical, so these bite-sized snippets continue to feel fresh to audiences.
Unlike other social media influencers that create content within specific niches like beauty, family, or sports, Instagram meme accounts usually operate on a broader scale. As you can probably tell at this point of the list.
In this sense, they function more like celebrity accounts in that they appeal to a wider spectrum of audiences instead of, say, one type of millennial. To do so, Instagram meme channels frequently share content focused on shared experiences like widely popular TV shows that so many of us grew up watching.
"Perhaps because they're frequently created on the basis of universal experiences, like waiting for your crush to text back, memes incite sharing," Mediakix wrote.
"Meme accounts generate content full of humor and nostalgia – two entities that bond people together. Frequently, Instagram users will tag friends in the comment section or share posts through direct messaging ... Top memes are so incredibly on point that they can almost seem to mirror an inside joke. This sharability increases the discoverability of Instagram meme accounts and in turn, boosts the rate at which they grow."
Whether you're a dad, cat lover, sports fan, or struggling model, there's a meme account full of humor and wry observation for you to follow. Like "I Want to Leave!"
