Facebook Marketplace has been a popular destination for people looking for a sweet deal on specific items. It has been a hit, particularly among young people, something that University of Georgia marketing professor Yoo-Kyoung Seock attributes to the platform’s focus on resales.
“Younger buyers are drawn to affordability and sustainability,” Seock said in a 2025 interview with NBC. “Marketplace offers both.”
EMarketer Vice President and principal analyst Jasmine Enberg says affordability is also why sellers prefer the platform, noting that Facebook Marketplace has no fees.
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Because of the variety of used items you can find on Facebook Marketplace, experts like University of Buffalo marketing professor Charles Lindsey refer to it as the “flea market of the internet.” However, it also attracts potential buyers because of how it offers transparency and security.
“There's a bit more security with Facebook Marketplace in that you can see the seller's profile to better vet if they are a real person versus using sites such as Craigslist, where there is a lot more anonymity,” designer Karen Nepacena told Good Housekeeping.
Today’s digital world revolves around algorithms, and Facebook Marketplace is no different. For Nepacena, this allows buyers to have a seemingly more serendipitous experience with the items they intend to purchase.
“Facebook Marketplace differs in that you can be ultra-specific on what you are searching for and wait for just the right item to come in your direction,” she said.
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