According to Wikipedia, product packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use [1].
However, we are so used to common everyday packaging designs, that we don't even notice all the hard work put in creating them. I bet that even the simplest milk package standing in your fridge took many hours or even days to get its final product design shape.
Strangely enough, because most people judge a product by its packaging, the creative packaging can cost even more than the product itself. In the end, almost any mediocre product packed in a fancy package with a clever design would win against the best product in a lame package.
Here are 25 creative packaging design examples that would definitely make you want to buy these products. Which one of these cool designs is your favorite?
Creative Packaging For Energy Drink
Kitchen Sponge
Nike Stadium Shoe Box
Advertising Agency: Publicis, Singapore
Six Feet Under DVD Box
Fruit Juice Packaging Design
Designed by Naoto Fukasawa
Unique Milk Carton Design
Designed by Julien De Repentigny & Gabriel Lefebvre
Anti-Theft Lunch Bags
Creative Packaging That Doubles As A Spoon
Designed by Cho Hye-seung
Tea Hangers
Designed by Soon Mo Kang
Expiry Date Milk Cartons
Designed by: Ko Yang
Flower Pills
Designed by Moon Sun-Hee
Great Design Idea Using Natural Packaging
Royal Tea Bags
Company: Donkey Products
Funny Product Design For Flavored Condoms
16. Fresh Label
This food label changes its color by reacting to ammonia given off by food when it is becoming spoiled.
Concept by To-Genkyo
Anti-Smoking Pack
Designed by R.J. Reynolds
Nouvelle Peau Cream
CD Bakery
Designed by York/Sheridan
Creative Advertising For Spark Laundry Detergent
Colorful and White Laundry Detergent
Help Remedies
Designed by ChappsMalina, Little Fury & Help Remedies
(No) More Sex
Designed by Robert Daniel Nagy & Mads Jakob Poulsen.
Rellana Wool
Advertising Agency: Ogilvy & Mather, Germany
Creative Product Packaging Designs (PART II)
Creative Product Packaging Designs (PART III)
