CuriositiesJUL 9, 2010

20+ Creative Elevator Ads

Our world is so saturated with logos, ads, and brands that it is really difficult to show anything new, especially in advertising. People are becoming more and more indifferent to marketing campaigns. So, marketers are left with two choices: push the boundaries with even stronger messages on their billboard adverts (and probably get banned) or come up with some new ground-breaking ideas. A good way to start with a guerilla marketing campaign is by finding original places to advertise – like... an elevator.

An elevator? Yes, according to statistics, the average number of riders in a high-rise building is 500 people per day [1]. Ambient advertising such as this cannot be turned off like tv ads and they’re often viewed more than once a day by some people. Some experts even say that elevator advertising reduces vandalism in elevators by giving riders something to enjoy between floors.

Well, we can definitely enjoy these funny adverts too. Let’s put the theory aside and jump straight into these 20 creative elevator ad examples. From the clever advertising for gyms and weight loss to awareness campaigns for social issues, it seems the elevator is an excellent canvas for whatever message you’re putting out. Let the inspiration be with you, panda friends!