Just like walking into a massive thrift store, you never know what you’re going to find when you take a scroll through Facebook Marketplace. It’s like a garage sale of your entire city, but people are even more bold when it comes to what they’ll list for sale. Whether it’s questionable homemade “artwork” or a chicken tender that supposedly looks like New Jersey, there are pretty much no rules when it comes to what you can sell on this platform.
That’s why Insane FB Marketplace has become so popular on Instagram and Reddit. They’ll never run out of content, because people will never run out of strange items that they’ll try to earn a few bucks from! You might not find anything here that you actually want, but you’ll definitely come across something you’ve never seen before.
Whether you’ve ever used the platform or not, there’s no question that Facebook Marketplace is extremely popular. According to research from CapitalOne Shopping, one billion consumers shop on the platform every month. That’s 40% of all Facebook users!
In fact, 16% of Facebook users say that they log on specifically to shop on Marketplace. And 250 million Facebook users sell items on the platform. Over half of consumers who shop via social media also say that their most recent purchase was from Facebook Marketplace. Clearly, the platform has plenty of attractive items available, hidden between all of these duds.
No matter where you live, there’s a good chance that you can access Facebook Marketplace. The platform is available in 228 countries and territories around the globe. And over 20% of global consumers say they’ve made at least one purchase via Marketplace.
As for what shoppers are looking for, clothing is the most popular category. But Facebook Marketplace users also purchase accessories, beauty products, food and beverages, shoes, electronics, furniture and home goods, health and personal care, pet products, and household supplies.
Now, you might be wondering who these people are who are so active on Facebook Marketplace. According to CapitalOne Shopping, 23% of Facebook users between the ages of 18 and 34 say that they use Marketplace daily. Meanwhile, 18% of users between the ages of 35 and 44 and 11% of users aged 45 to 64 say they log on every day. Only 5% of Facebook users aged 65 and older shop on Marketplace daily.
When it comes to why young adults are so obsessed with the platform, 68% say they enjoy finding one-of-a-kind items. 65% also say they appreciate how environmentally friendly it is.
While this page focuses specifically on Facebook Marketplace, Facebook certainly isn’t the only social media platform that has entered e-commerce territory. TikTok has its own shop, as well as Instagram. You can even purchase items on Pinterest, Snapchat, and WhatsApp nowadays. Facebook Marketplace is still 24.1% less popular than eBay, but it’s gaining traction. And as of 2025, eBay sellers can actually integrate with Facebook Marketplace to reach wider audiences.
While secondhand shopping is undoubtedly better for the environment than shopping retail, there are probably some items that you can’t trust Facebook Marketplace for. But if you want to know what you should look for on the platform, House Beautiful has some advice. Apparently, the site is a great place to find vintage light fixtures, original artwork, vintage mirrors, and affordable rugs.
