Diego Lapetina

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I'm a scientist A scientist has to be a methodical creator, yet never stop thinking outside the box. These paradoxical qualities are required to keep pushing the frontier of science. A true scientist is always looking for the simplest way to explain the most complicated concepts, thus learning the beauty of simplicity and the power of throughout search for improvement. Years of academic training taught me to think like a designer. During my Ph.D. journey, I learned how to use colors, visual hierarchy, balance, and copywriting to engage my audience. The unexpected side effect of my academic experience is my ever-growing appreciation for design. From photography to illustration and from digital to print; I'm always seeking a balanced and well-organized strategy to convey meaningful messages for the selected group people.