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38 Times Companies Faced Such Backlash From Customers It Became Historic
CuriositiesAUG 28, 2024

38 Times Companies Faced Such Backlash From Customers It Became Historic

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Earlier this year, Wendy's, the fast-food restaurant chain beloved by many for its edgy social media presence, angered virtually the entire online world after news broke that it was considering charging different prices at different parts of the day—a tactic associated with airlines and ridesharing apps.
Immediately, negative headlines and hashtags calling to boycott the company rose to the top of people's feeds. Wendy's then went on the defensive and released a statement, saying it never intended to charge customers more at times of peak demand—on the contrary, it planned to lower them when store traffic was low.
Intrigued by this PR disaster, Reddit user Lushsweet made a post on the platform, asking everyone to list other prime examples of public backlash. And folks delivered! Here are some of the most memorable entries from the discussion with thousands of comments.

#1

38 Times Companies Faced Such Backlash From Customers It Became Historic
Papa John's complaining that he would have to add 10 cents to the price of a pizza if he were forced to provide healthcare to his full-time employees.

People were disgusted, sales tanked, stock tanked.

This was only one of a series of bone headed, tone def, racist, and ignorant statements by the CEO. The guy just couldn't shut up.

John Schnatter was removed as CEO.

Many customers never returned.
129points

We got in touch with Lushsweet, and the Redditor mentioned that they got the idea for the post when Wendy's was facing significant backlash over announcing their surge pricing.

"I just thought this definitely hasn't been the first time that a company made an announcement and tried to backtrack on some new policy/product/etc.," they told Bored Panda.

"Another that came to mind was when IHOP announced that instead of sticking with what has made them well-known for years, they were transitioning into burgers. It backfired so badly that we haven't heard about an IHOP burger since. And clearly, there have been many more examples of this, as seen in the post, and it was all really interesting to read about."

#2

38 Times Companies Faced Such Backlash From Customers It Became Historic
Apple slowing down iPhone 7s so people would buy the iPhone 10. They said it was to protect people’s batteries from failing prematurely or some nonsense. Another example of a company just trying to protect you and save you money! They didn’t really “take it back” but everyone kind of knew what was happening and a lot of people lost trust in Apple.
120points

#3

38 Times Companies Faced Such Backlash From Customers It Became Historic
Cadbury announced they were going to change their formula to include palm oil in their chocolate manufacturing process, and there was a huge uproar. Lots of people boycotted them or threatened to boycott them if palm oil was used as it's incredibly environmentally damaging. Cadbury's walked it back shortly after and never mentioned switching the formula again.
104points

However, while some people see these as calls for accountability, others view them as censorship and punishment. We've always challenged each other's views throughout history, but the internet—especially social media—has changed how, when, and where these interactions happen. Now, a huge number of people can go online and call out others for their behavior or words, and it's easier than ever to rally groups to join in.

"I do feel that social media has definitely empowered people to speak up more," Lushsweet said. "News can spread like wildfire now... [and] a tweet can make or break a company, person, or idea. All it takes is one viral tweet, reel, or TikTok for everyone to get the message and for [explosive discourse] to follow."


#4

38 Times Companies Faced Such Backlash From Customers It Became Historic
Adidas burned up like a billion dollars worth of products because Kanye West doesn’t like Jews.
98points

#5

38 Times Companies Faced Such Backlash From Customers It Became Historic
Back in the '70s, the Kentucky river flooded in the Appalachian region around Harlan, KY. The area is full of dirt-poor people, and huge numbers of people lost everything from flooding.

Hill's Department stores was a regional chain of variety stores (like Walmart). They had a store in the area which flooded. So, what do with all of the store's water-damaged stock? They decided to put it all on trucks, ship it to Lexington, and hold a tent sale to get rid of it. They ran ads announcing the sale, saying "our loss is your gain".

Well, the public told them pretty quickly what they _should_ have done with the damaged stock. Pretty quickly they cancelled the sale, shipped everything back to Harlan, and donated it to the relief effort.
95points

The Pew Research Center found that 58% of U.S. adults say calling out others on social media is more likely to hold people accountable, while 38% say it is more likely to punish people who don’t deserve it.

One in five Americans who see this type of behavior as a form of accountability point to reasons that relate to how helpful calling out others can be. For instance, some explained in an open-ended question that they associate this behavior with moving toward a better society or educating others on their mistakes so they can do better in the future.

However, a third (35%) of those who see calling out other people on social media as a form of unjust punishment cite reasons that relate to people who call out others being rash or judgmental. Some of these Americans see this kind of behavior as overreacting or unnecessarily lashing out at others without considering the context or intentions of the original poster. Others emphasize that what is considered offensive can be subjective.


#6

38 Times Companies Faced Such Backlash From Customers It Became Historic
The "pasty tax".

In the UK the government tried to introduce higher taxes on hot food from bakeries like sausage rolls, Cornish pasties etc. and the country basically rioted until the govt u-turned.

There were protests outside downing street and smear campaigns against food companies seen to be complicit. It was a wild time but quite a proud moment for the country when it was reversed.

Imagine what we could do if we cared this much about other issues!
94points

#7

38 Times Companies Faced Such Backlash From Customers It Became Historic
In 2014, Apple automatically added U2's new Songs of Innocence album to the libraries of every iTunes customer for free -- more than 500 million customers. If you had an auto-downloads enabled on your iTunes, the album was automatically downloaded to your devices.

People hated this. As a result, Apple created a webpage dedicated to deleting the album from people's accounts.
85points

But in the end, Lushsweet believes that it's all for the greater good. "The internet is basically made up of people. It's the people posting, creating, interacting, and reacting that make it what it is. I'd rather have the internet available for us to gather information, gain knowledge, and have conversations than not have it," the author of the viral post explained.

"Of course, there are people who misuse it, and with new technologies like deep fakes and AI, it's becoming harder for some to tell what's real and what's fake. But, just like in society, there are people doing harmful things with the internet, and there are people using it to drive real change."


#8

38 Times Companies Faced Such Backlash From Customers It Became Historic
JCPenney tried a whole tactic of "We won't have any sales or coupons anymore, our prices will just always be low". Instead, sales tanked, the stock prices dropped into single digits, stores ended up closed left and right, and JCPenney barely exists anymore.
75points

#9

38 Times Companies Faced Such Backlash From Customers It Became Historic
Through much of the 20th century, the biggest beer brand in the world was Schlitz. Budweiser was a distant second and gaining ground. Schlitz new CEO, son of the longstanding CEO decided the way to beat Budweiser was to make beer with a shorter brewing time. He ordered the formula changed to corn syrup from malted barley, added a new yeast to cut brewing time. Overnight consumers started complaining that the new beer was flat, cloudy and full of flakes of yeast, which turned off the loyal following. They started recalling the beer which left no beer to sell to the marketplace. Schlitz plunged from the number one brand to obscurity. Anheuser-Busch could not have come up with a better way to sabotage their competitor.
71points

#10

38 Times Companies Faced Such Backlash From Customers It Became Historic
The Internet bullied Paramount into fixing Sonic for the movies.
70points

#11

38 Times Companies Faced Such Backlash From Customers It Became Historic
The game engine Unity introduced a per-install runtime fee - meaning anytime someone installed a Unity game you made, Unity would charge you. Details as to how this would be tracked and billed, how multiple installs per user or machine would be handled, how malicious installs would be prevented, how installs from prepaid deals like Gamepass would be counted, were fully absent.


  Unity is one of two most popular non -proprietary game engines by far, and favored by smaller devs, who could lose all their profits with this arrangement.This alone outraged the entire game dev community, but the week of shifting explanations and rules changed on the fly really put gas on the fire.   


Developers began preparing to move away from Unity, the stock price crashed, massive partners like Microsoft appeared blindsided. In the end, Unity had to retract the policy and create a new one where devs could choose between the runtime fee and a tiered percentage cut (the normal way). And the CEO had to step down. And then the company laid off 25% of their employees (although that was likely due to the same overgrowth that caused them to try the runtime fee in the first place). It was a massive disaster for the company and I would say their reputation has not recovered.
62points

#12

38 Times Companies Faced Such Backlash From Customers It Became Historic
BMW had plans to charge a monthly subscription fee for heated seats and adaptive cruise control. When you would order the car you could opt to pay for those to be installed or not not. But they would installed them anyway and then you could pay a monthly fee afterwards if you changed your mind.
61points

#13

38 Times Companies Faced Such Backlash From Customers It Became Historic
At one point when bourbon exploded in popularity (largely due to growth in the SE Asian market), Maker's Mark was faced with not having enough product to meet projected demand, since it takes quite a while to produce. They announced they were going to slightly lower the alcohol percentage of their flagship product to "stretch" the supply. This idea went over like a lead balloon and was crushed almost immediately.
60points

#14

38 Times Companies Faced Such Backlash From Customers It Became Historic
In 2010, gaming company Activision-Blizzard (who ran World of Warcraft among other things) proposed to put players' real names on their forum posts. This...did not go well. *At all.* Doxxing of children to make a point was involved.

They did not go through with their (terrible) plan.

This incident is usually referred to as the "Real ID Fiasco" among players who were around at the time.
57points

#15

38 Times Companies Faced Such Backlash From Customers It Became Historic
Pretty much every Australian bullied the snack brand Shapes into reverting back to their original recipe after changing it, so the new one only lasted a few weeks on the shelves. These crackers are a national delicacy and the new flavours genuinely tasted like s**t. Really great to have seen a nation band together for the greater good 👍🏼.
48points

#16

38 Times Companies Faced Such Backlash From Customers It Became Historic
Microsoft Xbox One was supposed to be always online and removed it after fan backlash.
47points

#17

38 Times Companies Faced Such Backlash From Customers It Became Historic
Cricut is a brand of cutting machine used for a variety of crafting purposes. It's existed in many incarnations, but current machines utilize proprietary Cricut Design Space software in conjunction with a machine and a variety of blade options and accessories to cut complex shapes out of a wide variety of materials. They are most commonly used in the crafting world for cutting out vinyl to make custom tshirts, tumbler cups, ornaments, et cetera.

Users can purchase a Cricut Design Space premium subscription for $10/month which gives them access to a vast library of premade assets such as fonts, shapes, and predesigned projects. Since the software is reliant on .SVG files, and those can't be created within Cricut Design Space, the subscription works well for non-techie casual crafters who don't know how or don't feel like designing and converting their own SVGs in a separate program. If you are savvy enough to make your own SVGs (or if you buy/download them from other sources) you can import them into Cricut Design Space and use them. You just can't create them within Design Space.

A couple years back, Cricut made the announcement that a paid premium subscription would now be required for all users who want to import more than 10 SVG files into Design Space per month. The majority percentage of Cricut users who create projects to make money were the kind of users who created their own SVGs, and depending on complexity, *ONE* project could require 10 uploads. For all but the most casual users, this was basically Cricut forcing them into a subscription that they didn't need.

On top of all this, Design Space is absolute garbage software. It's buggy as hell, it's designed for simplicity over efficiency, certain functions barely work at all, so on. Since you can't use any other software for Cricut machines, there's no real reason for them to bother to make it good. So they don't.

The backlash was so instant, so intense, and so immense that Cricut walked their decision back very quickly. However, the whole thing caused a giant mistrust for the brand in general (which was already known for extremely overpriced accessories and terrible software) and Cricut's reputation has been damaged in the crafting community ever since.
46points

#18

38 Times Companies Faced Such Backlash From Customers It Became Historic
When the Covid lockdowns started hitting, the city of Denver announced that all liquor stores and [weed] dispenseries would be shuttered for the duration. Hordes of people scrambled to these shops and formed huge lines to stock up.

Two hours later, the city announced that NO, those shops would not be forced to close, that they were deemed essential services.

[https://denverite.com/2021/03/22/looking-back-at-denvers-prohibition-of-2020-a-symbol-of-the-citys-covid-moment/](https://denverite.com/2021/03/22/looking-back-at-denvers-prohibition-of-2020-a-symbol-of-the-citys-covid-moment/).
45points

#19

38 Times Companies Faced Such Backlash From Customers It Became Historic
Monster threatened to sue a Vermont microbrewery. 


We crashed their website, pulled Monster from the shelves in a good portion of the state, and Bernie Sanders called them stupid.
45points

#20

38 Times Companies Faced Such Backlash From Customers It Became Historic
There was a car rental company that installed speed monitoring devices on their cars and charge you every time you went over the speed limit. I want to say Avis? Didn't last long


Edit: Acme was the name of the company, this was back in 2001. There's a New York Times article about it.
38points
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