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Dr. Hoffman said that peer influence and social pressure are instrumental in the beliefs that we hold onto.
"For the most part, social media is a perfect outlet to commiserate with your peer group and gain acceptance for your beliefs, justified or not. Research shows the proclivity for us to participate with higher frequency with those people and outlets that support our belief structures. This phenomenon applies to a range of beliefs including politics, epistemology, and those requiring social proof (e.g., product reviews)."
He stressed that objectively evaluating our belief structures is almost impossible because of confirmation and myside biases.
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"Confirmation bias means we seek out confirming evidence while rejecting or discounting evidence that refutes our belief structures. Chinn and Brewer (1993) outlined seven ways we respond to anomalous data that include: (a) ignore the anomalous data, (b) reject the data, (c) exclude the data from the domain of theory A, (d) hold the data in abeyance, (e) reinterpret the data while retaining theory A, (f) reinterpret the data and make peripheral changes to theory A, and (g) accept the data and change theory A, possibly in favor of theory B."
In brief, human beings selectively filter information that supports our intentions. Meanwhile, myside bias is similar to confirmation bias and makes it difficult for us to accept alternatives to our own attitudes and opinions.
"Myside bias operates similarly as we believe that our knowledge, process, and worldviews are superior in quality and accuracy than those views we do not hold. This explains the phenomenon of driving that I often use to operationalize myside bias. The person traveling at a greater speed than you is a 'jerk.' The person driving slower than you is an 'idiot.' Only your speed is the correct speed according to your views. However, what are other people thinking about your driving patterns?"
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Dr. Hoffman suggests that in order to change our current conceptions about the world, we have to have compelling reasons to change. "Without a reason, we continue to harbor beliefs that may not be justified. In other words, for most issues there is no need for belief revision, especially when the warped beliefs endure us to our peer group."
The American Psychological Association states that fake news spreads more quickly than real news and reaches more people than the truth.
“Fake news has important implications in politics, but also in areas such as health and nutrition, climate science, and financial information,” MIT professor David Rand pointed out the dangers of believing unreliable information.
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Rand proposes that the reason people might believe false facts has less to do with our internal biases and more with the way we think. Or rather don't think. According to him, people who tend to believe false information are actually individuals who don't think carefully. Or, in other words, we get duped by falsehoods because we rely on ‘lazy' thinking and make assumptions we don't even know are assumptions.
There is such a vast amount of information flooding our day to day lives that it's a chore to separate fact from fiction. While the internet might be a blessing, it's also a curse because what's popular on Google or social media might not be the truth, the whole truth, and nothing but the truth.
However, there is a way around this issue. BBC Future writes that randomly exposing people to a whole range of views keeps challenging their beliefs and helps them create a much more detailed understanding of events. One that's much closer to the truth. And further away from myth.
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