I noticed that when unused, most of my favourite colouring pens just added to the clutter on my desk. When finished, they become useless, resulting in a large amount of waste added to our garbage pile.
So I sat down with my design team at Typica, London, to design the best colouring pens we could. We ended up designing a beautiful and refillable set of pens that not only writes and colours beautifully but also helps to eliminate waste.
By adding two super strong neodymium magnets to each of our pens, we gave the pens a life of their own, making each set into an object in its own right, both useful and playful in countless ways, even beyond colouring, sketching, and writing. We call them MAGNETIPS™. We have recently launched them on Kickstarter and got funded in under 16 hours. Our campaign is still on and now have more than 1400 backers.
More info: kickstarter.com
