40 Of The Most Unfortunate Fails People Experienced On Christmas

The average British household spends around £500 on gifts during the traditional holiday season, equaling Americans who spend about $650, according to BBC. Let these numbers sink in for a moment. Gifting is a quintessential part of the Christmas season, the act which makes us all somehow happier, and even helps to make our relationships stronger.

Equally, choosing the wrong gift to your loved one or a family member can have a negative toll on your relationship with them. Elizabeth Dunn, a psychology professor at the University of British Columbia in Canada told BBC that “choosing the wrong gift can be kind of risky for relationships because it says you don’t have anything in common.”

A similar 2008 study looked at how good and bad gifts can influence relationships. The results published in Social Cognition magazine showed that “males, as opposed to females, reported less similarity to their new romantic partner after receiving an undesirable gift, suggesting that males are more likely to react unfavorably to receiving gifts they do not want.”

Other studies have shown that while shopping for gifts, we tend to focus on the person’s unique traits. As a result, gifts become very specific, but it may lead us to “ignore other aspects of their wants and needs, which may make us buy them an inferior gift.” As an alternative, gifting the same things to multiple people won’t make them compare who got what, and they also may be happy with the same thing.

The question remains whether we, as a society, put too much importance on the vain side of Christmas. Stressing out about gifting and receiving gifts causes the danger of forgetting what we all gather for in the first place. After all, these unprecedented times that we live in now urge us to rethink our values and priorities and turn to increasingly everlasting things.