30 Times People Bought Ridiculously Cheap Things That Looked Sketchy But Turned Out To Be The Best Purchases

Sam, the mastermind behind the Financial Samurai project, told us how we can recognize whether or not a purchase is absolutely necessary or if we only think that it is.

"We really only need shelter, food, water, and clothing—your core expenses. Literally, everything else is unnecessary if we really think about it," he explained to Bored Panda.

"Hence, if you're really worried about your finances, the first step is to calculate your core expenses. Once your core expenses are calculated, you can then list out every other item on your spreadsheet and decide where to cut," he advised.

"During bear markets, your key is to survive long enough until the bear market is over. Historically, bear markets have lasted about 12 months and experienced a 37% drawdown in stocks. Hence, if you can hunker down for 12 months by cutting as much of your non-core expenses as possible, that is your best move. For eventually, the good times will return again," Sam said.

According to financial expert and author Sam, the best way to tackle impulse spending is to wait a week before buying anything. That way, you'll have fewer regrets. "Whether you're suffering from real estate FOMO or wanting that expensive watch, by waiting a week, your emotions will calm down. Once your emotions calm down, you'll be able to think more rationally before spending money," he explained that you can make better decisions with a cooler head.

"It's important to remember that every purchase you make is with after-tax money. Hence, you should calculate how much the item costs in pre-tax money. This greater number will help curtail your impulse spending as well."

Sam stressed that every single dollar that you spend on something you don't need is one less dollar that you get to invest in building passive income for financial freedom. "Given time is our most valuable asset, impulse spending is essentially making us poorer for losing time."

Some of us have a weakness for buying things on impulse. Others are strongly affected by advertisements (or think that they’re immune to them but actually aren’t). Some love to bargain-hunt and stumble upon hidden treasures completely by chance. Others take buying very seriously and do massive comparisons on price, quality, and functionality before committing to any single purchase. And some are a combination of all of these, in varying quantities (we’re looking at you, handsome mirror Pandas!)

Bored Panda recently had a chat with Matt Johnson, Ph.D., a professor of consumer psychology at Hult International Business School and Harvard University, and the author of 'Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets,' about ads, contrast, fonts, what consumers notice first, and why context is so important.

Professor Johnson explained to us that it’s contrast that grabs our attention the most because our brains are hardwired to notice differences in our environments. If your goal is to stand out from the crowd, you can’t copy what others are doing in order to sell your product. You’ve got to create contrast.

"What this means is that the context of the ad is huge. The context is the background; and if the ad wants to be in the foreground, it must stand out against it," the professor of consumer psychology said.

"The context is two things. First, it’s the features of the channel itself. If you’re running a paid ad campaign on IG for example, there are going to be lots of highly curated images of faces, landscapes, and brunches. So the last thing you’d want to do is feature a visual ad with any of these qualities. Instead, maybe imagery that is text-based or otherwise against the grain would be the way to go," Professor Johnson told Bored Panda.

"Secondly, it's about standing out against the competitive landscape—everyone else who’s running ads on the same target market. This speaks to the content itself, as well as the brand’s ability to distinguish itself, personality-wise from that of its competitors." In short, high-quality content doesn’t always stand out based on its own merit alone, even if it’s very creative. Without contrast, it can get lost in the surrounding noise.

"If the content can’t grab attention and stop the consumer in their tracks, they won’t have the opportunity to appreciate the ad’s quality. This is especially true in the digital environment, where the first job of any piece of content is to stop the thumb. Only after this first step can the quality of the content shine through."

Human beings also find faces and text intrinsically appealing. "These are special visual stimuli because they drive the brain’s automatic processing. You can’t look at a face without automatically processing its emotion, and you can’t look at a string of words without automatically processing their meaning. Because of this automaticity, these naturally drive attention and are often processed quickly within a visual scene," the expert said.

If the words on the ad are written in a legible enough font, our brains access their meaning first, “sometimes even before simple features like color." That’s what makes a good font so important: it gets the message across and creates the foundation for a positive reaction from the customer. That’s known as the fluency effect.

"All things being equal, we (at least in 'The West') also have a general heuristic for looking at any visual scene, which is to start at the upper left and then move across to the left, before scanning the entire scene. This is largely owed to the fact that most Western languages are read left to right,” the professor told us.

Marketing isn’t as straightforward as you might think. Pumping a lot of money into advertising a product won’t necessarily lead to more purchases. A lot depends on the industry: the brand, the product, and the ads can influence consumers in varying ways depending on what you’re selling.

"In some industries—such as the luxury industry—the brand is the primary differentiator, and the product and its advertising are much less important. But in other industries, such as expensive technology, or automobiles, the utility of the product is extremely important, as is the brand reputation. Generally speaking, the more expensive the product is, the more important the features of the products are going to be. When it’s an expensive purchase, people are generally much less willing to go out on a whim simply because they like a brand or an ad," the expert told us.

"And more still, advertisements can play a big role in driving purchases for certain types of products in certain contexts. Ads are particularly important when there is a very quick turnaround between seeing the ad and having the opportunity to make a purchase. This is very common in digital media. For example, if an ad for some new shoes hits you on social media, along with the opportunity to buy those shoes within just a few clicks, the ad itself can make a massive difference," he said.