Someone who doesn’t have insider knowledge of cosmetics will likely say that makeup primarily enhances the face. It is typically used to hide blemishes, wrinkles, acne, and other facial “imperfections.”
However, according to a 2019 study published in Skin Research & Technology, makeup also “increases perceived skin evenness.” The research also found that “professionally-applied” cosmetics increased facial homogeneity.
Professional makeup artists are also strategic in their approach, especially when working with high-profile clients. LA-based stylist Kseniya Bernkhardt has worked with the likes of actress Lele Pons, influencer Hannah Stocking, and model Mahlagha Jaberi, to name a few.
In her conversation with Bored Panda, Bernkhardt debunked a misconception that celebrities are “caked in layers of products” while explaining her own method of makeup application.
“I often use two different foundations—one for coverage and one for texture—strategically placed only where needed, and I rely heavily on skin prep to create a naturally radiant base that doesn’t require as much product.”
Regular cosmetic use does have an impact on the skin, and some of it isn’t good. Licensed aesthetician and beauty educator Maria Jones notes that it typically presents as skin dehydration, texture changes, enlarged pores, and reactive or sensitive skin.
“Silicone-heavy primers and foundations can trap debris and sebum if not removed thoroughly, which can lead to breakouts,” Jones said, adding that hyperpigmentation in areas where there are heavy layers of makeup may also occur, especially without sufficient sun protection.
So, how does one prevent experiencing the unhealthy effects of regular makeup use? Bernkhardt advises double cleansing every night, “no exceptions.” She recommends starting with a gentle cleanser followed by a mild pH-balanced gel or cream cleanser. She also emphasizes prioritizing skincare over makeup, because “if your skin is healthy and hydrated, you’ll need less makeup anyway.”
And for those who are too tired to cleanse their faces and go straight to bed, Bernkhardt says you must avoid it at all costs.
“Even ‘non-comedogenic’ products can disrupt the skin barrier if left on too long,” she said, adding that it is worth investing in pro-grade skin prep.
Meanwhile, Jones urges using products that support skin recovery. She also recommends double cleansing and using mild exfoliants at least once a week to prevent pore buildup, which can lead to clogging. And, of course, keeping the tools clean is also necessary.
“Dirty brushes and sponges are often the culprits behind recurring breakouts. It's the small habits that really protect the skin in the long term,” Jones said, while also stating the importance of cleaning brushes after every session using gentle antibacterial cleansers.
Author and psychology professor Carlota Batres also co-authored a study on the same subject. One batch of participants had digitally applied makeup to their faces, while the other batch used actual cosmetic products.
Batres published their findings in an article for Psychology Today, revealing that makeup does make the skin appear more even, regardless of the amount used.
