Sturino launched her Squeaky Clean Hand Sanitizer via Megababe back in January 2020 because, in her own words, she wanted to create something that killed germs but didn't crack your hands.
"By March, the product sold out twice and the waitlist reached 15,000, but we were able to speed up our production to launch a bigger size as well as restock. We also launched the #MegababeCares initiative. We asked healthcare workers what would help most with long shifts, and sent anti-sweat, chafe, and odor products to provide comfort to these healthcare heroes. At the end of December, we launched our Squeaky Clean Sanitizing Wipes."
What's more, Sturino has continued with the Make My Size series. "It has been interesting to see how the media has covered weight gain and loss in quarantine. I always share that this is not news!" she said. Sturino added that she loves collaborating with Stich Fix and "their commitment to helping every woman find her personal style."
Sturino also had a straightforward but fundamental tip for anyone who's struggling with their self-confidence or is worried about their style right now: "I always say, put your confidence on first!"
She aims to empower women of all sizes, make them more confident, help them celebrate their style, and to raise awareness of size inclusivity. Her Instagram page already has over half a million followers who are raring to get her newest updates, looks, and insights about the beauty and fashion industry.
The New Yorker also runs her own weekly podcast called Boob Sweat which, like you could've probably guessed from the no-nonsense name, tackles taboo topics. From divorce to dating in your 30s and more.
Back in June 2020, Bored Panda spoke to Sturino about her campaigns, movements, and her plans for all of them. “Though size inclusivity in the fashion industry has made a lot of progress in the past few years, it is clear that there are still some brands that will never extend their range. We have a long way to go,” the activist told Bored Panda.
She explained that she, like many other women, feels frustrated when she can't find any fashionable clothes in her size while out shopping. “And I'm a blogger! In NYC!”
Fortunately, she's been able to make some changes to the industry, having partnered up with Veronica Beard and Diane Von Furstenberg, whose pieces she described to us as “fashionable and inclusive for all women.”
What's more, Sturino collaborates with Stitch Fix which she said was a “total ‘pinch me' moment.” With how many different projects Sturino works on, we sometimes wonder when she finds the time to get her beauty sleep.
