#1 1949 Caloric Ultra-Matic Gas Range. Got It For $20 And It’s Used Daily. Everything Works!

#2 Our Son's Nanny Just Received Her Master's Degree, And We Wanted To Get Her Something Special. My Wife Found This 1980's Coach Briefcase, And I Did A Full Restoration

"Durable, Quality, Practical": this is the tagline that the 'Buy It For Life' subreddit greets its members with. As the person who founded this online community, user Petrarch1603, detailed in their mission statement, the group initially started off as a spin-off of the 'Shut Up And Take My Money' sub.
"I noticed that sometimes there are high-quality useful products there that I'm interested in buying," they explained. "Unfortunately, I also noticed a lot of gimmicks [and] cheaply made products there too. Nevertheless, this is a great reddit and I would like this reddit to be a companion to SUTMM."
However, since BIFL was founded in 2011, it has become more than twice the size of its predecessor. The forum "is intended to fill a niche for only high-quality and durable products," the user added. And a brief scroll through this proves the members certainly deliver.
#4 108 Years Old And 54 Years Old Boots - Just In Case You Think Boots Can't Last You A Lifetime

#5 My Girlfriend’s Grandma Gave Us This Kitchenaid From The Mid 80’s. It’s In Almost Perfect Condition Except For A Few Scuffs That Give It Some Character. It Still Has The Manual, All Original Attachments, And It Works Flawlessly

#6 122 Year Old Pocket Watch My Grandfather Gifted Me, Still Works Like A Charm With Original Internals

Previously, one of the moderators who takes care of the sub was kind enough to share what commonly shared products they see on the forum. "The most popular items I see based on what's posted are: Stanley Thermos, Darn Tough Socks, Kitchen Aid mixers, Red Wing boots, and pots and pans, particularly cast iron," they told Bored Panda.
We were also curious to learn what factors allow these items to persevere for as long as they do. "I'm not an expert by any means but I think there are a few factors," they said.
"Most products are built to be as cheap as possible .... and poorly assembled (maybe partly due to planned obsolescence but mostly just due to the fact that people in general like spending less). The products that you see lasting longer are often made of higher-quality material and care when built. But they're also priced accordingly."
#7 The First Tractor My Great Great Grandfather Bought To Replace His Horses. 1927 Mccormick Deering 10-20 Still Running Strong

#8 My 54 Yr Old Stove Made To Look Like An Antique. Still Can Make A Mean Baked Mac N Cheese With Her

#9 61 Years Ago My Parents Received This Waffle Maker As A Wedding Present In 1961. Still Makes Great Waffles

Unfortunately, a lot of today’s products are built with planned obsolescence in mind. This phenomenon refers to various strategies that make a product seem undesirable, useless, and unwanted. According to Andrea Soke, co-founder of Durability Matters, there are four types of planned obsolescence that companies use to make a profit: contrived durability (when parts break down intentionally), software updates, perceived obsolescence (when a customer is convinced they need an updated product), and prevention of repair.
"Companies can use all of the above or a combination of all four. The ultimate goal is to make you buy products again and again," Soke wrote. And thankfully, she also provided a few examples of how to watch out for the products that are going to fall victim. "Before you buy a product, think about two things: do you need it? And, is it going to last? Just because you are purchasing an expensive product, it does not mean that you are getting one that is going to last."
#10 Still Works. Sunday Spins, A Continued Tradition With Our Kids On The Same Stereo I Had Growing Up

#11 This Desk Lamp (Emeralite Banker’s Lamp) Is 100+ Years Old, And Is Solid As A Rock. So Cool Looking

#12 A Customer Of Mine Came In For Help With Her Voicemail…

"Look for future-proof products that are not going to be affected by software updates, and check if the product is one in a long line of slightly updated ones," Soke added. "There are some great companies and durable products out there; you just need to do a little research to find the honest ones." And BIFL is the perfect outlet for that.
#13 My Wife Purchased These Doc Martens In 1993 And Hadn’t Worn Them In Over 20 Years. I Restore Leather As A Hobby, And It Still Blows Me Away What Quality Leather Can Come Back From

#14 In Response To The "Vintage" 2009 Bottle Opener, Because I Have Underwear Older Than That, Here's Mine From A Brewery That Closed In 1959

#15 Happy Birthday To Our Refrigerator That Turned 99 Years Old This Month! She’s Still Going Strong

Companies are in business to make money, and there’s nothing wrong with that. But as it turns out, people have an appetite for long-life guarantees. A 2016 study published by The European Economic and Social Committee analyzed whether displaying a product's lifespan would influence a consumer's decision to purchase. In other words, would we choose the same item if we know about its lifetime?
#16 My 53 Year Old Work Truck. The Man I Got It From Bought It Brand New In 1969 And Drove 1 Truck His Entire Career Until He Retired

#17 I Was Told You Guys Would Want To See This! My Mom’s Great Grandma’s Cherry Pitter From 1867. I’ll Be Using This On My Own Cherries Next Season!

The experiment surveyed nearly 3,000 participants from five European countries by designing a fake shopping website (like Amazon or ASOS), where people were directed to a questionnaire about various socio-economic and psycho-social indicators.
"The results showed that if shoppers had information on product lifespan, they would choose to buy longer-lasting items: on average, a product’s sales increased by 56% if its lifetime was longer than competing products'," the researchers wrote. "Of the products tested, purchases of suitcases (+128%) and printers (+70%) were influenced the most by displaying the lifetime."
#19 The Chandelier At Our Cottage Has This Vintage Light Bulb From The Early 1900s. It Still Works!

#20 White Mountain Model 692. Been Making Ice Cream For Birthday Parties And July 4th’s For Decades





