The madness of the January sales this year may have been suppressed by the fact that they now start in December.
But as most retailers are keen to sell off the surplus stock as soon as possible to make way for new spring season goods then you’ll notice that most of their in-store advertising develops into ‘further discounts’ to tempt you to part with more money.
But what if you could see past the obligatory red and white ‘SALE’ signs and se the hidden message that the retailers are really thinking.
But as most retailers are keen to sell off the surplus stock as soon as possible to make way for new spring season goods then you’ll notice that most of their in-store advertising develops into ‘further discounts’ to tempt you to part with more money.
But what if you could see past the obligatory red and white ‘SALE’ signs and se the hidden message that the retailers are really thinking.
Then these posters would look very different. We had some fun creating these posters and we had to ask ourselves whether or not as consumers we would still think the same way about a so called ‘bargain’, do you think it would deter us from buying it?
What do you think, do you think you could still recognise a discount deal if the manager had been totally honest about their in-store marketing, we’d love to hear your comments.
Original Blog:
http://blog.print-print.co.uk/what-if-discount-sales-posters-where-honest/
http://blog.print-print.co.uk/what-if-discount-sales-posters-where-honest/
More info: blog.print-print.co.uk
This is normally the case...
Reading between the lines..
Maybe too honest..
The cold hard facts of retail...
This happens at the end of every sale...
If you shopped in december then you'd know this was true
When even the shop staff have had enough...
Being honest about the future...
