There are plenty of reasons why a company might use social media. Increasing brand awareness and website traffic, generating leads, and managing their reputation are just a few of them. But whatever its intentions are, a business uses Instagram, Facebook, and other platforms for its own gain. And people see right through it. So when nonsensical corporate BS appears on their feed, they often respond to it, reminding its authors that they're not fooling anyone.
Twitter account "Brands Getting Owned" is the place to go if you want to check out these savage roasts. It shares fan-submitted screenshots of exchanges companies wish to forget, and as its bio says, tries to dismantle capitalism one L at a time. Continue scrolling for the pics.
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Corporate social media strategies can sometimes backfire, as seen in several instances. One notable example was when a fast-food giant used a tweet on a significant day meant to celebrate women.
The situation sparked conversations about the intentions and reactions of such brand communications which can be explored further here.
