What all of this means is that IF a brand manages to successfully create a friendly or otherwise memorable and pleasant public-facing personality, they can count on that impression to influence consumers’ decisions when they decide how to spend their money. This is a goal that many brands hope for but, as we can see in this list, few actually achieve!
Whether or not we like it, this is a trend that is growing in many different industries. If you have a smartphone, it is likely that you can also use a digital assistant on it that has a human voice and can speak to you in full sentences. Websites are experimenting with using ChatGPT so they can provide every single visitor the impression of communicating with a human representative - without actually having to provide the customer service reps to do so.
