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The beauty industry is absolutely massive. It grew from 483 billion dollars in 2020 to a whopping 511 billion dollars in 2021. And the growth isn’t likely to stop any time soon. The industry is set to exceed 716 billion dollars in worth by 2025 and 784.6 billion dollars in 2027.
Meanwhile, the worth of the natural cosmetics industry is set to increase to 54.4 billion dollars by 2027, as more and more consumers opt for natural and organic products. Though, to be fair, whether or not the products themselves are actually 'natural' or 'organic' is up for debate. Some companies use these labels as a marketing trick to make their products more sought after. Meanwhile, others do their best to provide exactly what's on the label based on existing regulations. It's up to the individual customer to determine whether they're actually buying what they think they are.
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Earlier, I had a chat about beauty trends with historian Dr. Jane Nicholas from St. Jerome’s University at the University of Waterloo. She told Bored Panda that the beauty industry grows and changes all the time.
For instance, the desire to look more natural is a popular trend that comes and goes. In the future, it’ll be replaced by something else and, eventually, things will come full circle and natural beauty will be the trendy thing again.
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"The move toward ‘naturalness’ comes and goes and you can trace it throughout the last century or so," Dr. Nicholas said.
"Perhaps though we shouldn’t confuse looking natural with actual naturalness. Skincare, for example, focuses on perfect skin that is poreless, hairless, and filtered to give a youthful, creamy glow, but still looks like real skin. The thing is real skin has blemishes, pores, and imperfections. The new natural is an image of natural that few, if any of us, can actually live up to," the historian explained to Bored Panda.
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"Being on-screen helps with the ability to control lighting and use filters. A silly photo or one that looks unposed and spontaneous adds a sense of charming realness and briefly interrupts the highly curated images to help make them relatable," she said that there are ways to make the photos that we upload to social media seem more natural and, possibly, more relatable for our friends, fans, and followers.
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