#1
"One of the most important elements to keep in mind in product development is the ultimate user experience. This sounds obvious, but many times, creative teams and developers become overly enamored in their own ideas about the product that they lose sight of how it’ll ultimately be used by the end user," Professor Johnson, the founder of the Neuroscience of Branding blog, explained to Bored Panda.
"Products are valuable when, and only when, they’re valuable to the consumer. This ultimately comes down to empathic design, as well as the practice of co-creation with consumers. Instead of simply guessing what will be appealing to consumers, many brands have begun to invite them into the creative process itself," he noted that there's far more interaction between creators and consumers than before.
#2
#3
"Crucial to this process is the intuitive nature of the user experience. Products—especially technological products—should be instantly intuitive. This again comes back to empathic design and co-creation. And in addition, a third component is especially important: making the consumer feel smart. The ‘smartness’ of the product experience isn’t merely the technology, but how it makes the user feel. Here, there’s an analogy to good, empathetic writing: good writing makes the writer feel smart; great writing makes the reader feel smart. The same can be said for technology products."
Meanwhile, we were very interested to get the professor's opinion on the advantages and disadvantages of 'smart' devices, compared to 'dumb' (aka analog) ones.
"There’s a lot of speculation that there may be something of an analog renaissance. There’s clear recognition that technology has its benefits in a number of areas of life. However, in others, it may have overstepped its bounds, and that analog (or dumb tech) products may actually be beneficial," Johnson pointed out to us.
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"Take communication, for example. Zoom has been a huge tool in the pandemic, and is great for communication types requiring a visual referent, such as a presentation. However, there’s a lot of evidence to suggest that a simple phone call is better for building empathy and trust," he explained. "And while digital forms of typing, either on mobile or on the computer, come with their own conveniences, 'dumb' writing products—like simple pencil and pad—have been identified to hold several benefits such as enhanced creativity and better memory retention." Anecdotally, we can definitely confirm this. It's why yours truly still takes a lot of notes by hand; it might be slower, but it works so much better than doing everything digitally.
Professor Johnson, the author of Branding that Means Business, pointed out that smart devices will "likely proliferate in certain areas, but may dissipate in others."
"Predicting exactly which kinds of devices will proliferate is difficult and speculative. Generally speaking, technology over the past 15-20 years has been incredible at enabling consumers to do things better, easier, and faster than ever before," he said. "Technology is great for doing things. But it isn’t great at providing enjoyable experiences, or enhancing existing ones. It’s in this domain of where a return to ‘dumb’ technology may be most pronounced."
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Meanwhile, the author of the original r/AskReddit thread, u/Poopooplatta69, was kind enough to share a few of their thoughts with us.
"I believe that all of us have opinions that go against the grain and that some of these opinions aren't necessarily wrong," they told us a bit about what inspired them to start up the thread in the first place.
According to the redditor, a boomer "doesn't necessarily mean age."
"I know some young conservatives that I would view as boomers. To me the 'ok boomer' crowd is out of touch and refuses to try to understand that things are different now," they told Bored Panda.
In their opinion, social media is "easily" the most recent technology that has made life harder rather than easier. "We're addicted to it and it's making us mentally ill," they said.
#10
Baby boomers, aka boomers, are people born from 1946 to 1964, and tend to be seen as having ‘old-fashioned’ beliefs about work and life. Being called a boomer in a non-academic context is a synonym for someone who’s behind the times. It’s typically used as a gentle insult (e.g. using the dismissive phrase, ‘ok, boomer!’). Quite paradoxical, considering that boomers themselves tend to see themselves as ‘the greatest generation.’
No generation is perfect: each one has its specific pros and cons, as well as very distinct perception of what the world ‘should’ be like.
Similarly, boomers tend to look down on zoomers (born from the early 2010s onwards), but often call them millennials (born 1981-1996) by mistake. Speaking generally, boomers tend to believe that the younger generations are slacking off and should be working harder.
However, boomers often get criticized for not taking the economic situation into account. They grew up in a time of affluence and prosperity when it was relatively easy to save up enough money to own your own home.
#14
Gender reveals are ridiculous. "Let's have a party for everyone to celebrate a baby's genitals"
Having your own home is still seen as a sign of success by the majority of young people. However, the problem is affordability. It’s not enough to work hard. Financial stability and home ownership aren’t as guaranteed as they used to be half a century ago. This, of course, leads to a certain amount of cynicism among the millennials and the Gen-Z cohort, as well as tension between them and the older generations who (from their perspective) may have had it easier.
As we grow older, our tastes change and develop. At the same time, we also cling to certain technologies and attitudes that used to get us good results. Why switch to a high-tech TV, computer, or phone when the one you have works perfectly fine? It’s eco-friendly and financially savvy to avoid upgrading to something new just for the heck of it… so long as you’re doing it for the right reasons.
Unfortunately, the reality is that some people are resistant to trying new tech. They might be scared to break something. Or they might be unwilling to learn something new—perhaps due to their pride or out of fear that it’ll take them far too long. It’s a question of attitude, as well as adaptability. Do you embrace the new so that you can keep up with a rapidly-changing world or do you cling to the past, daydreaming of the ‘good old days’?
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Nostalgia is a powerful thing. But if we spend all of our time reminiscing about the past while ignoring the present, something needs to change. One way to do this is to focus on all of the things that you’re grateful to have in this ever-changing world.
At the same time, it’s essential to stay objective. Just because there’s a new gadget coming out or a fresh trend is sweeping the globe doesn’t mean that you should jump on board simply because ‘everyone else is doing it.’ Ignore the FOMO. Think about what you want.
It’s perfectly fine to want better, more user-friendly technology. For instance, you might feel that a website, app, or streaming service needs a more intuitive UI. Or you might get irritated by all the updates that certain apps require just to function. Not to mention the metric ton of passwords that you need to keep track of because, hey, pretty much everything requires you to log in these days. Sometimes, simpler really is better.
Personally? I’d love to meet the person who decided that phones no longer need headphone jacks. I’ve got a bunch of questions for them…
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