There’s no reward without any risk, and you can’t grow as a company if you’re not willing to stand out among your competitors. However, some brand publicity stunts and social media campaigns have been such painful disasters that it’s difficult to see how nobody at work saw it coming.
#21
A few years ago BBC Radio Suffolk ran a campaign on Facebook to determine Suffolks greatest icon. They expected to see Ed Sheeren or some Constable landmark. In stead rock fans flooded the voting with the band Crafle of Filth to make the them by far the most voted icon. inevitable they disregarded the vote and ran with some other landmark instead.
16points
#22
Some employee of Chipotle posted that she ran over a cat and didn't feel bad about it.
Chipotle immediately began posting that this person's facebook was hacked, bringing high visibility to something that could have been largely ignored.
Chipotle immediately began posting that this person's facebook was hacked, bringing high visibility to something that could have been largely ignored.
15points
#23
This wasn't big in views, but regardless I loved it. The local shopping centre puts up displays and stuff, advertising the seasons fashions. Like "look at this woman, aren't her clothes great, here's where you can buy them".
One winter, white was the in colour. Some genius made the tag line "white is right" for that season's advertising.
Come buy some clothes and support white supremacy!
One winter, white was the in colour. Some genius made the tag line "white is right" for that season's advertising.
Come buy some clothes and support white supremacy!
15points
#24
My Ex BF was partly responsible for this tweet from Vodafone UK
"VodafoneUK is fed up of dirty homo's and is going after beaver".
He was in charge of the Twitter account and left his computer unlocked while he went to get a drink. His mate took advantage of the moment.
"VodafoneUK is fed up of dirty homo's and is going after beaver".
He was in charge of the Twitter account and left his computer unlocked while he went to get a drink. His mate took advantage of the moment.
13points
#25
I can't recall the company name at the moment but RIGHT NOW in Canada there's this commercial running for a company thanking Canadians for letting it be the company that donated the most money to charity. I just rotate between cringing and eye rolling until it's over.
12points
#26
When the hacker geohot tweeted the code needed to crack a ps3 wide open at Kevin Butler (old Playstation marketing guy) and he retweeted it to his millions of followers. I believe he thought the string of code was him playing battleship.
11points
#27
Here in my country the Philippines a big cola company made a huge "number" lottery blunder that made A LOT of people angry.
The story goes that if you buy their product and you get that lucky number you win about $40,000.00.
Problem was they printed A LOT of the winning number in their products and many Philippine people won.
The story goes that if you buy their product and you get that lucky number you win about $40,000.00.
Problem was they printed A LOT of the winning number in their products and many Philippine people won.
11points
#28
The social media person or company who posted "meme me" to Bill Cosby's Twitter account.
10points
#29
Canadian here, our old Prime Minister Mr. Harper had a twitter send off for his retirement. It was supposed to be an honor and about sharing good things. I'm sure you can all imagine how well that went.
10points
#30
It may not have generated the epic internetwide outcry a serious blunder can create today but back in the days I think the telco I work for topped the list of blunders [by literally providing all angry customers with tech issues an open reskinned IRC chatroom, unmoderated at night, in which customers did everything you can imagine
That fortunately did not last long.. still, its was a slow motion disaster that anyone who used the internets could have seen coming a mile away.
That fortunately did not last long.. still, its was a slow motion disaster that anyone who used the internets could have seen coming a mile away.
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9points
#31
Twitter themselves hosting an AMA with their CEO when Twitter was in the middle of all that controversy regarding how they handle threats and harassment.
5points
#32
Well recently The Daily Show tweeted "Celebrate the #SCOTUS ruling! Go knock someone up in Texas!”. That joke didn't land well with....anyone.
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2points
#33
I don't remember the exact details, but there was that band a few months back, maybe a year that tried to create a fake controversy over their music video being stolen or something and then did an AMA directly afterwards to capitalize on al that attention. The AMA went terribly and i'm not even sure if they're a band anymore, that blunder must have destroyed their reputation.
-2points
