The ‘Sarcasm’ Facebook page is run by the team at ‘Digihood Media.’ They describe the page as sharing the “best memes on the internet.” Whether or not that’s true, you can’t deny that the entire social media project has enjoyed a lot of success in recent years.
At the time of writing, a jaw-dropping 48 million Facebook users follow ‘Sarcasm.’
Even though luck plays a very important role in going viral online, you don’t get millions and millions of followers by relying on blind luck alone. These days, nearly two-thirds of the global population has access to the internet.
That means that the number of new and potential content creators is also growing. Standing out from the crowd is no easy feat when there are so many awesome creators, pages, and groups out there crafting and (re)sharing funny images.
Probably the most important part of any meme is its relatability. The pictures have to resonate with their target audience on some level. That way, they get shared and spread further and further. Memes, by definition, are viral attitudes, ideas, and opinions. So, a stellar way to gauge how good a meme is is to see how widespread it is on the internet and in reality.
If you feel compelled to forward something to your family, friends, and coworkers, it’s likely because you vibed with the message in the meme. The topics covered in the image itself can be very varied, from work and parenting to food and being exhausted all the time.
The point is for it to be relatable without being overly bland. If the meme is overly general, it might be too boring. But make it too niche, and you risk the message going over many internet users’ heads.
If your goal is to stand out with your content, ideally, you’re adding a fresh twist to an already relatable idea. That way, you’re not just regurgitating the same old (popular but tired) meme format, just like everyone else. No, you’re evolving the meme. You’re pushing the limits of internet culture. You’re seeing what sticks and what fails to win over the crowd. But, at the end of the day, you can’t fully control what your audience (dis)likes.
Focusing on humorous rather than overly serious content is an easy way to connect to your audience. Who doesn’t like to laugh, right? But the humor that works best here is often punchy and immediate.
You don’t want the text portion of your meme to be overly long because your audience might simply not bother reading the wall of text and will scroll on. Meanwhile, you want the visuals to be eye-catching. In short, always opt for more fluency.
