Catchy, memorable and quotable. Slogans for companies set out to do one thing — make you think about their products. If you are a fan of Mad Men, you know how important slogans are. It is, after all, one of the most important marketing campaign elements. Since it is so hard to resist them, you might as well embrace them and learn something about them.
Marketing is a somewhat underrated part of a company. You might not see it, but marketing surrounds us everywhere. It’s easy to learn marketing principles but hard to master. If you ever watched Mad Men, you know that marketing seeks to sell you an experience. For this reason, catchy slogans for brands don’t sell you a product — they sell you an experience.
In a study, 50% of survey respondents found company slogans to be the most important elements in marketing campaigns. So, it’s best to create a slogan that sticks in the minds of consumers for a longer time. In this case, think smaller for a better result. The shorter your slogan, the easier it will stick.
Want to learn more about the more famous slogans for companies? We answer the more frequently asked questions throughout the post. Or, instead, read through the different slogans and taglines companies have used for years. Either way, share your opinion on them in the comments below.
The Top 10 Slogans (As Voted by Bored Panda Users)
We’re not discussing lackluster slogans here. Instead, we’re delving into the creme de la creme of the slogan world. Bored Panda users voted and handpicked their favorite slogans. Think differently? Cast your vote, and together with other users, change the position of these slogans.
#1
Kentucky Fried Chicken: “Finger lickin’ good.”
unknown
Report18points
#2
Skittles: “Taste the rainbow.”
unknown
Report17points
#3
Red Bull: “Red Bull gives you wings.”
unknown
Report16points
#4
Nike: “Just do it.”
unknown
Report14points
#5
M&M: "Melts in Your Mouth, Not in Your Hands."
unknown
Report14points
#6
L'Oréal Paris: "Because You're Worth It."
unknown
Report14points
#7
Frosted Flakes: "They're Grrreat!"
unknown
Report13points
#8
Kodak: "Share moments. Share life."
unknown
Report13points
#9
MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
unknown
Report12points
#10
State Farm: “Like a good neighbor, State Farm is there.”
unknown
Report12points
What is a Good Business Slogan?
Effective slogans encapsulate an idea in a few words, making them a powerful tool for building a strong brand identity. If your product promotes a lifestyle of action and energy, your slogan should reflect it.
Look at “Red Bull,” which embodies an extreme and daring lifestyle. Since 1997, the company has used the slogan “Red Bull gives you wings,” cleverly alluding to the drink’s energy-boosting qualities, even if it’s not entirely literal.
#11
Levi’s: “Quality never goes out of style.”
unknown
Report12points
#12
Ajax: "Stronger than dirt."
unknown
Report12points
#13
Lucky Charms: "They're magically delicious."
unknown
Report12points
#14
Old Spice: “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”
unknown
Report11points
#15
Kellog’s Rice Krispies: “Snap! Crackle! Pop!”
unknown
Report11points
#16
California Milk Processor Board: "Got Milk?"
unknown
Report11points
#17
Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
unknown
Report11points
#18
PlayStation: “Live in your world. Play in ours.”
unknown
Report11points
#19
Pokemon: “Gotta catch ’em all!”
unknown
Report11points
#20
Maxwell House: “Good to the last drop.”
unknown
Report11points