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Ever wondered why most (if not all) news outlets post mostly gloomy and bleak-natured content? Simply put, it’s a rigged system. According to Stanford School of Humanities and Sciences professor Brian Knutson, even “balanced” news sources are incentivized to boost negative news to draw attention and strong emotions.
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“All news sources want their content to go viral, but biased news sources seem more willing to engage users with emotionally charged content, especially as political polarization increases,” Knutson said, adding that such a polarizing strategy can actually be detrimental to an individual’s ability to make well-informed decisions.
Knutson also emphasized the importance of filtering content sentiment to sift out strongly negative and, more importantly, misleading news pieces that are primarily divisive in nature.
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Fortunately, there are people who purposely turn to social media for the positive side of life. According to a 2022 survey by Sky Mobile, 1 in 3 Brits go online for uplifting content.
The study also revealed that more than half of UK citizens use social media to seek out content that only brings good vibes. At the same time, 45% of respondents agreed that positive and inspiring posts improve their mood for the day.
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So, what kind of positive content is most popular among users? Findings revealed that posts featuring random acts of kindness (21%), animal photos (23%), and funny videos (30%) were among the most popular.
Spreading positive vibes around was also found to help lift one’s spirits. 43% of survey respondents said tagging a family or friend in a funny post also made them laugh, while 30% felt a boost in their mood.
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As a positive psychology expert and board member of Action for Happiness, Vanessa King reminds us that even the smallest positive mood boosts add up. It also helps us become more open to others and enhances our creative problem-solving abilities.
“Connecting constructively with people we care about and doing kind things for others are important for everyone’s happiness and wellbeing,” she said, reiterating the importance of being aware of how social media impacts our mood and managing what we access.
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