In today's multicultural world, it's hard to imagine a world without translation services. From online translations to in-person interpreters, it's easier than ever to communicate with people who speak different languages. Unfortunately, not all translations are created equal.
Recently, there has been a surge in the number of poorly translated signs, billboards, and other written materials. From funny typos to incomprehensible messages, these translations make it almost impossible to understand their intended message.
There may be multiple reasons to blame for why a particular sign makes little sense. First, it may have to do with the fact that the translation was copy-pasted from Google Translate (or another AI) which is not the best option for high-visibility signage.
Another typical problem comes up when the hired translator isn’t given any context about the sign or what’s on it. While the verb above, “gritar,” can be translated as “cry” or “shout,” it’s clear from the visual clues that it’s referring to shouting.
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What’s more, professional linguists often employ their cultural know-how to ensure a top translation. In general, unprofessional language agencies assign translators work without considering their cultural backgrounds or dialect specializations.
This may have been the problem behind American Airlines’ slogan “Fly in leather,” which was translated as “Vuela en cuero” in Spanish. For some Latin American countries, this was no problem, but in some regions like Mexico the slogan meant “fly naked.”
Meanwhile, one important factor is that not all translators specialize in the same content areas, which is why it’s vital for businesses to choose translators with specialization in their area.
Culinary translation, for example, is much more difficult than it may appear, so no wonder that menu translation is a specialized field. For example, “Spotted Dick” is a famous English pudding, but you can imagine the trouble translators could get themselves into if they translated it literally.
One example of a badly translated sign was seen in a popular tourist destination in Asia. Instead of saying "Do Not Enter," the sign actually said "Do Not Exit." This kind of mistake could have potentially been dangerous for visitors who were not familiar with the language.
It's important for businesses to take the time to properly translate their signs and other materials. Poorly translated signs can lead to confusion and even danger for visitors who are not familiar with the language. It's also important to use the services of professional translators who not only have the necessary skills to do so, but are also informed with the relevant context and have a cultural understanding that’s relevant to a particular translation.
