35 Ads That Tried Hard To Be Good But Failed Miserably

"Most digital ads are static and boring, flashing a simple name or offer in front of a consumer. Successful digital marketing takes a new kind of creativity built around new production techniques, augmented reality, and the growing set of new tools available today," Penn said. "Most digital ads are simply annoying – the best digital companies will change that."

A good example of a company riding the digital marketing wave, in Penn's opinion, is Chipotle. "It set out just before the pandemic to transform into a truly digital business ... [and] it has built one of the fastest-growing loyalty programs in history, an integrated effort tying enterprise data, creative marketing, and digital performance tactics together to grow its membership base to 30 million users," he noted. "The burrito may not be digital, but everything else about the company has built a digital infrastructure that will pay dividends for decades."

However, everyone clearly can't be the best. And, in a sense, thank you for that. How else could we feel better about our social media feeds if we didn't see that people who spend money on theirs have even worse ones?