Any old picture could be worth thousand words. But your target niche doesn’t need or need a thousand words. Your ideal audience needs the proper words, paired with the proper images, to inform a story that uniquely appeals to their deepest desires.
Studies show that folks understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will prefer to believe what they see. Our brains prioritize visual information over the other kind, which makes images the fast-track to connection all marketers are trying to find .
So don’t just slap some text on a stock photo and call it good. you'll do better. far better . And I'll show you ways .
Understand the symbolic underpinnings
This homepage from Seer Interactive does tons right. The copy below this central image is golden: "We’re Seer. We pride ourselves on outscoring the competition." Our caring? That’s genius!
But, i might argue, pairing this image with these words, "It’s not just marketing, it’s personal," is a smaller amount than genius. There’s nothing personal about this picture. Sure, there are people in it, but chatting with a gaggle of coworkers doesn’t say "personal" to me. It says corporate.
Digital partner Photo shoot
