Artoosh is a conscious and inclusive undie movement that focuses on art, sustainability and empowering + protecting women.
We do it by addressing the environmental, ethical and artistic gaps in the industry that make up women’s most delicate and important piece of clothing.
We work with artists to create beautiful pieces of art for printing. Our undies are made of sustainable bamboo and beechwood. And, with every pair sold, we send a pair of bamboo undies to a woman or girl who doesn’t have ready access to underwear across the world.
Giving and inclusivity is essential to our identity. Life without underwear can mean missing school, social exclusion, high risk of infection, slow wound healing, and the threat of sexual assault. With every piece sold, we send one sustainable bamboo underwear to a girl or woman around the world who needs protection and support.
We make it clear to our audience that sending sustainable underwear to help women and girls maintain dignity and feel safe means everything to us! Artoosh is definitely a conscious and inclusive movement, so by creating undies that do good, feel good and look good, we’re inviting our customers to join us in a truly inclusive way of buying.
Finally, working with upcoming and established artists gives us the opportunity to create pieces that tell a story while empowering the art community all over the world. It also means we can make simply beautiful underwear! Think Picasso on your pants!
Our artists are invited to treat the underwear like their personal canvas and exhibition, which are digitally printed, and we promote their work at every opportunity we get. This kind of celebration is exactly what we hope to bring to all stakeholders in the fashion industry.
Equally important, is that we’re about exiting the world of patriarchy when it comes to constructing women’s underwear, and replacing it with self expression, celebration and art!
It takes 1000 litres of water to make 1 cotton undie. With bamboo, it takes 1 litre of rainwater.
Our raw bamboo is organic, chemical and pesticide free. In the factory, the bamboo and beechwood fibres are made into pulp where 99.5% of the chemicals used are captured and recycled to be used again. Bamboo releases 30% more oxygen than cotton, absorbs moisture and odour. It’s also extremely hypoallergenic and comforting to sensitive skin.
More info: artoosh.co.uk
Wear one, give one
