Comedy and jokes are an entertaining and effective way to convey social and political messages. George Carlin, for example, is still equally revered and criticized for some of his politically incorrect stand-up routines. On the internet, where ideas have the potential to spread like wildfire, funny can be used for activism as well.
The author behind the "Economic Left" Instagram account agrees: “Memes are wonderful because you can actually pack an immense amount of information in them which is imparted in an incredibly short amount of time.”
The page’s creator undoubtedly chose the medium of memes for better spreadability of its message. “Humor is pivotal to the success of memes! Humor opens the door,” the page admin agrees. “Then you can begin education and community building.”
“Many groups and movements have used memes effectively to build community among like-minded individuals,” says the page’s creator. And they are right. Researchers have found that memes can influence a sense of belonging, sense of community, and attitude toward a community.
We also asked them how the idea for this Instagram page came about. “There is a huge hunger for anti-capitalist discourse at the moment and memes seem like a powerful way to spread awareness and grow leftist online communities,” the person behind the page “Economic Left” says.
The page’s bio says that its target audience are “leftists”. However, it’s important for the account’s owner to make clear that those who consider themselves on the political left in the US are not entirely their target audience.
“I and my followers would actually argue democrats and liberals are not leftists,” the manager of the account clarifies. “Leftists argue for democratic control of the economy.”
One of the page’s missions is to “dispel right-wing myths about the economy.” When scrolling through the page’s material, it’s evident the author makes fun of both sides on the political spectrum.
They don’t shy away from criticizing democrats who consider themselves “leftists”: “We roast Democrats and liberals precisely because they identify as leftist without holding any traditional leftist beliefs about the economy,” adds the page’s author.
Activism is definitely a large component of the mission behind the Instagram page “Economic Left”. “On the left, however, activism doesn’t stop with ‘get out and vote’,” the page’s owner says.
"The electoral system is an important arena to engage with, but leftists have realized that organizing in your own community or work place is the real way to build a movement with real power,” the page’s admin believes.
“We don’t focus on helping elect some Democrat or another to continue to pass laws preventing meaningful change on issues like workers’ rights and climate change. Only direct action and community organizing will move the needle,” the page’s owner states.
