Badelin said creating memes acts as the whole team's coping mechanism, helping them to handle pandemic-related fears and anxieties. "The more we laugh at something, the less scary it looks."
At the same time, of course, they're spreading the word about their game. The coronavirus is no joke, but a joke could be the best way to make people remember Deus Lo Vult and what it's all about, Badelin said.
According to him, the beauty of this process is the realization that modern memes are a lot closer to medieval miniatures than one could think.
But there's certainly a lot of work the team put into when creating one of their medieval memes. "You need to avoid the sin of anatomism, everyone must be properly disfigured and have the signature medieval 'resting b*tch face'".
