Amigos For Kids, a non-profit organization dedicated to preventing child abuse and neglect, introduces Broken Crayons —a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week. The seemingly average installation exposed unsuspecting visitors to real drawings from real children, which later turned out to be troubling signs of abuse. The result was an eye-opening multi-platform campaign centered on an impressive PSA video that is sure to spark dialog about this growing phenomenon.
Sometimes all it take to prevent child abuse is awareness of its many signs.
For more information, visit BrokenCrayons.us